Internova Travel Group's Earth Day Celebration
Internova Travel Group, recognized among the largest travel service companies globally, is gearing up to celebrate Earth Day on April 22, 2025, with a series of events across key cities including New York, Beverly Hills, London, and Mexico City. In collaboration with Hyatt properties, these initiatives aim to foster awareness and education about sustainability in the travel industry, specifically targeting travel advisors.
A Focus on Sustainability
The events will engage travel advisors from the Global Travel Collection (GTC), which is Internova's luxury division. During these gatherings, they'll have the opportunity to hear from Hyatt representatives regarding their sustainable practices and explore unique vacation experiences available at Hyatt's eco-friendly properties around the world. A parallel event for corporate travel managers is also planned at the offices of Internova's ALTOUR division in Mexico City.
This initiative reflects Internova's commitment to equipping travel advisors with valuable insights and narratives that they can share with clients, underlining the growing importance of sustainable travel options in client bookings. J.D. O'Hara, CEO of Internova Travel Group, stated, "We are dedicated to helping build a greener, more sustainable future for the travel industry. Our leisure and corporate clients are increasingly asking for sustainable options, and it is essential for us to respond appropriately to these inquiries."
Internova's Green Circle Program
In addition to the events, Internova has implemented its Green Circle program, launched in 2023, which focuses on eco-luxury and sustainability in travel. Through partnerships, advocacy, and educational initiatives, Green Circle encourages travel advisors, partners, and employees to actively participate in mitigating the environmental impact of the travel industry.
Earlier this year, Internova underscored its commitment to sustainability by joining the Global Sustainable Tourism Council, an organization that establishes universal sustainable standards for the travel sector. This aligns with Internova's strategy to leverage its influence, aided by its representation of over 100,000 travel advisors across various regions, and its network of esteemed partners within the industry.
Impact of Partnership Programs
Internova's size and market presence allow it to forge exclusive agreements with leading travel brands. Participating in these partner programs benefits the environment directly; proceeds from bookings made through these initiatives contribute to verified carbon sequestration efforts globally. This model not only highlights the potential for personal travel expertise offered by the advisors but also acts as a catalyst for ecological balance.
"Earth Day serves as a reminder of our ongoing responsibility to the environment," commented O'Hara. He emphasized that events like these not only unite dedicated travel professionals and eco-conscious partners but can lead to significant societal change.
Conclusion
Internova Travel Group's upcoming Earth Day celebrations promise to combine learning with action, benefiting both travel advisors and the broader community. These gatherings not only provide insight into sustainable travel practices but also set a precedent for future initiatives aimed at fostering responsible travel habits. For those seeking to learn more about Internova’s sustainability initiatives and the Green Circle program, detailed information is available on their official website, highlighting the company’s dedication to environmental preservation and responsible travel.