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Loft App Reaches 10 Million Downloads

Launched by Loft Co., Ltd. in November 2014, the Loft app has successfully surpassed a remarkable milestone of 10 million downloads as of September 2025. To celebrate this achievement, the company has announced a special campaign called "Thank You for 10 Million Downloads!" within the app, set to kick off its promotions starting January 16, 2026. The Loft app has now become a vital tool for connecting customers with unique goods and enhancing the shopping experience.

The Loft app serves as an invaluable resource for users looking to explore product information from the comfort of their homes or while shopping in-store. With its diverse functionalities, users can:

1. Search for Products: The app allows users to search for items they are interested in, as well as check stock availability at various locations. By entering keywords or scanning product barcodes, finding desired products has never been easier.

2. Stay Updated with News and Events: Users receive updates about new product launches, store events, and exclusive promotions through the app. It acts as an information hub for users, offering valuable insights about the latest offerings at Loft.

3. Collect Stamps and Earn Coupons: Whenever users shop and their total exceeds 1,000 yen (before tax), they earn a stamp. Six stamps can be redeemed for a 10% OFF coupon, rewarding users for their loyalty and encouraging them to continue shopping.

4. Shop Online at Loft's Online Store: Through the app, users can conveniently shop at Loft's online store while still accumulating stamps and scores just as they would in a physical store.

Special Promotions to Celebrate 10 Million Downloads

In honor of reaching this significant milestone, Loft is introducing several exciting promotions:

1. Score Sharing for Everyone

Every participant who registers during the campaign period from January 16 to January 29, 2026, will receive a share of a total score of 10 million, divided by the number of entrants. This promotion aims to encourage more users to engage with the app. The allocated scores will be distributed on February 4, 2026.

2. Coupon Draw for 20,000 Users

Loft will give away 500 yen OFF coupons for use on purchases exceeding 3,000 yen (before tax) to 20,000 lucky users. The total coupon value is impressive, amounting to 10 million yen. The winners will be announced on February 2, 2026, via the app, and these coupons will be valid from February 2 to February 15, 2026.

3. 10% OFF Coupons for 100,000 Users

Additionally, 100,000 users will randomly receive a 10% OFF coupon for purchases exceeding 1,000 yen (before tax). Note that the maximum discount allowed is 5,000 yen, and similar to the 500 yen OFF coupons, these will not be applicable for purchases on the Loft online store. Winners will find out if they’ve won on February 16, 2026, and the coupons will be valid from February 16 to February 28, 2026.

Conclusion

Through consistent innovations and engaging user campaigns, Loft continues to enhance the shopping experience for its customers while also celebrating significant milestones. As they work towards expanding functionalities and services in the future, the Loft app remains committed to connecting consumers with delightful products. This celebration campaign exemplifies the brand’s commitment to recognizing and rewarding its loyal users, promising an exciting journey ahead for both the company and its enthusiastic shoppers.

For more details, visit the Loft app official page at Loft Official App.