EXPO 2027 Belgrade Launches 'Visit Serbia' Campaign in Bratislava, Encouraging Slovakia to Explore New Connections

Discover Serbia: A New Invitation from EXPO 2027 Belgrade

EXPO 2027 Belgrade took a significant step towards fostering international ties by launching its 'Visit Serbia' initiative in Bratislava. This campaign aims to strengthen cooperation between Serbia and Slovakia in the tourism and business sectors as both nations prepare for the upcoming EXPO.

The event, held on September 21, 2026, congregated key stakeholders from the travel and business industries of both countries. Among the highlights were presentations and B2B meetings that facilitated networking between Slovak travel agencies, tour operators, and Serbian partners. With the EXPO scheduled to run from May 15 to August 15, 2027, under the theme 'Play for Humanity: Sport and Music for All', the excitement was palpable as over 135 countries are expected to participate, drawing millions of visitors over its 93-day span.

Igor Kovačević, the Executive Director of EXPO 2027 Belgrade, expressed enthusiasm about Slovakia’s early commitment, noting that it was the first country to sign the Participation Contract. He emphasized the robust connections between the business communities of both countries, inviting Slovak tourism experts to create itineraries that explore the rich offerings of Serbia.

Meanwhile, Lukáš Parízek, the General Commissioner for Slovakia at EXPO 2027, detailed the nation’s preparedness for the event, including the design of its national pavilion. He highlighted the unique commercial prospects available for Slovak delegations in the context of Serbia, which stands as Slovakia’s primary trading partner in the Western Balkans. Recent figures revealed that bilateral trade reached approximately €1.3 billion in 2025, a notable 15% increase from the previous year.

The importance of this collaboration was further reinforced by Matej Fekete, the Director General of SLOVAKIA TRAVEL, who declared that the EXPO is much more than just a 93-day event. It serves as a global platform for showcasing destinations, forging alliances, and inspiring future travels. As countries gear up for the EXPO, this campaign highlights a pivotal moment for mutual growth, tourism promotion, and cultural exchange.

In conclusion, the 'Visit Serbia' campaign not only shines a light on Serbia's diverse offerings but also invites a deeper engagement between Slovakia and Serbia. This initiative underscores a shared vision for the future of tourism and collaboration in the region as both countries prepare to welcome the world at EXPO 2027 in Belgrade.

Through events like these, there is hope for greater understanding and exploration of what each nation has to offer, ultimately enriching the travel experiences of visitors to the Balkans. As Slovakia embraces the opportunity, Serbia stands ready to unveil its beauty and hospitality to the world, ensuring that attendees at the EXPO will walk away with unforgettable memories and meaningful connections.

Let the journey begin, as both nations strive to not only promote tourism but forge partnerships that could last beyond the gates of the EXPO post-event.