Kindred Group's Regulated Revenue Decline Marks Progress in Responsible Gambling Practices

Kindred Group's Journey Towards Responsible Gambling

In the final quarter of 2024, Kindred Group showcased significant progress in its efforts to promote responsible gambling. The company's gross winnings revenue from high-risk players dipped to 2.7%, a notable decrease from 3.2% in the previous quarter.

This positive trend is attributed to several initiatives undertaken by the company, which include stricter regulations, enhanced internal processes, and a strategic exit from non-locally regulated markets. Such measures reflect Kindred's resolve to maintain high industry standards and foster safer gambling practices. With strict adherence to these protocols, the company continues to build a safer environment for its customers.

According to the latest report, there has been a remarkable improvement in the behavior of customers identified as high-risk. Approximately 92.2% demonstrated improved conduct following interventions, up from 87.3% in the previous quarter. This increase signifies the effectiveness of Kindred's responsible gambling measures, which are critical for the sustainability of the gambling industry.

Esther Scheepers, Head of Responsible Gambling at Kindred Group, expressed her satisfaction with the reported decline in high-risk revenue, emphasizing the company's long-term commitment to improving systems and processes in order to create a fun and secure gambling experience. Esther stated, "The fluctuating share of high-risk revenue can be expected; however, the overarching trend reveals a consistent decline. We remain dedicated to evolving our practices to ensure a safer atmosphere for our customers."

Furthermore, the increased focus on responsible gambling practices by regulatory bodies and the industry as a whole is viewed positively by Kindred. The company aims to leverage its expertise alongside emerging technologies to enhance detection capabilities. Present efforts include the refinement of existing detection systems and the incorporation of additional systems that aim to augment compliance features, ultimately promoting safer gambling habits.

Additionally, Kindred Group plans to amplify its research activities. The goal is to support data-driven discussions on responsible gambling while exploring emerging trends in consumer protection. Enhancing these initiatives is crucial to safeguarding the integrity of the gambling model and ensuring a level playing field in the industry.

As part of its ongoing commitment to transparency, Kindred has taken the bold step of communicating its share of revenue from harmful gambling since February 2021. The company publishes this data quarterly, forming a part of its initiative to encourage an informed and fact-based dialogue regarding harmful gambling and enhance awareness of its sustainability efforts.

Moreover, Kindred transparently shares specific responsible gambling data pertaining to the Swedish market through collaboration with other industry players such as ATG and Svenska Spel. The latest responsible gambling data for the second half of 2024 is accessible via their official website, demonstrating Kindred's unwavering dedication to the cause.

In addition to the positive revenue trends, the company did address a minor correction pertaining to previous data published for the third quarter of 2024. There were inaccuracies in the reported figures regarding social, low, and medium-risk revenue, which have since been rectified on Kindred's website. However, the high-risk revenue figure of 3.2% remains accurate.

The broader vision of Kindred Group is encapsulated in its initiative termed 'Journey Towards Zero,' wherein the company aspires to eliminate all revenue derived from harmful gambling. This commitment is grounded in the belief that gambling should serve as a trusted form of entertainment that contributes positively to society, thereby fostering a sustainable industry.

For more details about Kindred's commitment to responsible gambling and its Journey Towards Zero initiative, you can visit the official website. With transparent reporting and a focus on long-term improvement, Kindred Group continues to pave the way towards a safer gambling environment.