Evention Welcomes Justin Hartanov as New CEO to Drive Growth and Innovation
In a significant leadership move, Evention has officially announced the appointment of Justin Hartanov as its new Chief Executive Officer. The company, renowned for its automated financial reconciliation and data intelligence platform tailored for the hospitality, retail, and entertainment sectors, aims to harness Hartanov's extensive experience to propel its growth and platform offerings.
As Evention navigates a pivotal phase of expansion and transformation, the introduction of Hartanov comes at a crucial time when operators are grappling with increases in transaction complexity, distributed systems, and mounting pressure to streamline and automate finance and reconciliation processes—all without enlarging their workforce. Under Hartanov's leadership, the mission is clear: unify scattered financial data into a cohesive financial truth layer while leveraging AI-driven insights to enhance automation. This operational evolution aims to significantly mitigate revenue loss, cut costs, and eliminate risks linked to operational workflows.
Mike Baldinger, Co-Founder of Evention, expressed optimism regarding Hartanov's leadership during this transformative period. "We have built a dedicated team and gained the trust of thousands of prominent global brands. Justin's proven track record in growing organizations in challenging environments makes him the perfect fit for our next chapter," stated Baldinger.
Before joining Evention, Justin Hartanov held the position of CEO at Logicbroker, where he spearheaded platform enhancement and growth strategies focusing on enterprise customers. His previous roles also include serving as Chief Commercial Officer at Syndigo and Executive Vice President at Market Track. His expertise in driving global expansion and fostering long-term customer partnerships is expected to play a pivotal role in sustaining Evention's trajectory of growth.
"I am eager to build upon the solid foundation created by Mike, Brian, and Erik," Hartanov remarked. "They established an industry-leading platform that has transformed financial operations worldwide. My primary focus will be on scaling current successes and amplifying our impact for customers while solidifying Evention's standing in the market."
The co-founders of Evention remain actively engaged in the company's operations, planning to collaborate closely with Hartanov on strategic vision, product development, and enhancements in customer success. This united leadership approach aims at extending Evention's reach and fostering innovation, ensuring customers can operate with enhanced efficiency and reliability within their financial workflows. Furthermore, this strategy intends to assist customers in reducing not only costs but also the risk of revenue leakage.
Evention's mission is to aid hospitality, retail, and entertainment operators in eliminating revenue leakage, ensuring compliance, and liberating finance teams from tedious manual tasks. By providing a unified financial truth layer that integrates essential operational systems—such as POS, PMS, payments, labor, and accounting—the platform automatically identifies issues, initiates corrective actions through AI automation, and empowers teams with comprehensive visibility and control over their financial processes.
To learn more about Evention and its innovative solutions, visit www.eventionllc.com.
Evention is a portfolio company under Equality Asset Management (EAM), a private equity firm dedicated to facilitating growth in software and software-enabled service companies. With decades of experience in investment and operations, EAM has built a reputation for value creation, partnering closely with founders and CEOs to promote development and success. For additional information, please visit www.equalityam.com.
The New CEO's Vision
As Evention navigates a pivotal phase of expansion and transformation, the introduction of Hartanov comes at a crucial time when operators are grappling with increases in transaction complexity, distributed systems, and mounting pressure to streamline and automate finance and reconciliation processes—all without enlarging their workforce. Under Hartanov's leadership, the mission is clear: unify scattered financial data into a cohesive financial truth layer while leveraging AI-driven insights to enhance automation. This operational evolution aims to significantly mitigate revenue loss, cut costs, and eliminate risks linked to operational workflows.
Mike Baldinger, Co-Founder of Evention, expressed optimism regarding Hartanov's leadership during this transformative period. "We have built a dedicated team and gained the trust of thousands of prominent global brands. Justin's proven track record in growing organizations in challenging environments makes him the perfect fit for our next chapter," stated Baldinger.
Hartanov's Background
Before joining Evention, Justin Hartanov held the position of CEO at Logicbroker, where he spearheaded platform enhancement and growth strategies focusing on enterprise customers. His previous roles also include serving as Chief Commercial Officer at Syndigo and Executive Vice President at Market Track. His expertise in driving global expansion and fostering long-term customer partnerships is expected to play a pivotal role in sustaining Evention's trajectory of growth.
"I am eager to build upon the solid foundation created by Mike, Brian, and Erik," Hartanov remarked. "They established an industry-leading platform that has transformed financial operations worldwide. My primary focus will be on scaling current successes and amplifying our impact for customers while solidifying Evention's standing in the market."
Collaborative Leadership
The co-founders of Evention remain actively engaged in the company's operations, planning to collaborate closely with Hartanov on strategic vision, product development, and enhancements in customer success. This united leadership approach aims at extending Evention's reach and fostering innovation, ensuring customers can operate with enhanced efficiency and reliability within their financial workflows. Furthermore, this strategy intends to assist customers in reducing not only costs but also the risk of revenue leakage.
About Evention
Evention's mission is to aid hospitality, retail, and entertainment operators in eliminating revenue leakage, ensuring compliance, and liberating finance teams from tedious manual tasks. By providing a unified financial truth layer that integrates essential operational systems—such as POS, PMS, payments, labor, and accounting—the platform automatically identifies issues, initiates corrective actions through AI automation, and empowers teams with comprehensive visibility and control over their financial processes.
To learn more about Evention and its innovative solutions, visit www.eventionllc.com.
About EAM
Evention is a portfolio company under Equality Asset Management (EAM), a private equity firm dedicated to facilitating growth in software and software-enabled service companies. With decades of experience in investment and operations, EAM has built a reputation for value creation, partnering closely with founders and CEOs to promote development and success. For additional information, please visit www.equalityam.com.
Topics Business Technology）
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