#Japan #AI System #PHR #Nobeoka

Introduction

In a significant advancement for healthcare services, Dentsu Research Institute, TOPPAN, and Ishinban have announced the launch of an AI-based health behavior recommendation system in Nobeoka City, Miyazaki Prefecture. This system utilizes citizen's Personal Health Records (PHR) as well as a data integration framework to push health recommendations tailored to individual needs. Scheduled to start on February 27, 2026, the service known as "Nobeoka Health Support" aims to address local health risks through analytics.

System Overview

The newly created system integrates several key components: the PHR application "With Wellness" provided by Ishinban, which has been already established in Nobeoka, and the data integration framework "CIVILIOS" from Dentsu Research. Together with AI-enabled health data analysis developed by TOPPAN, this initiative will deliver personalized health insights to citizens based on their unique health conditions.

This project is part of Nobeoka City's three-year campaign to promote behavior change among its residents, contributing positively to community health and wellness.

Background

Since its peak in 1980, Nobeoka City has experienced a population decline of approximately 40,000 residents, with an increased aging rate exceeding 35% as of 2023. This demographic shift has led to evident challenges such as a shortage of medical and caregiving personnel and a weakening community fabric. Citizens have expressed concerns regarding insufficient medical and welfare services and lack of venues for community activities.

Addressing these pressing issues, Nobeoka aims to foster public health participation through digital solutions like the new healthcare initiative. The integration of the local currency "Nobeoka Coin" also encourages residents to engage in healthy behaviors while stimulating the regional economy. The overarching goal is to enhance the longevity of the local population's health and revitalizing community connections, paving the way for a desirable living environment.

Technological Endeavors

Dentsu Research Institute has been supporting the realization of smart cities and digital transformation (DX) since establishing its 'Smart Society Center' in August 2021. In Nobeoka, this support includes the 2025 planned transition to online administrative processes and front-yard reform focused on enhanced citizen service delivery. By utilizing tools such as the CIVILIOS data framework and the "Minnect" application management system, Dentsu strives to improve operational efficiency and service convenience for residents.

Ishinban has been deeply involved in Nobeoka's health solutions, contributing to the QaaS ("Emergency as a Service") initiative. The knowledge and results gathered from these efforts will inform and enhance the new AI recommendation system.

TOPPAN, with its extensive history supporting local governments, aims to leverage healthcare data analytics further to solve pressing municipal challenges. This collaboration seeks to ensure that new health management models emerge from this project, bolstering both resident wellness and administrative efficacy.

System Features

1. Personalized Recommendations: The AI-driven model provides tailored health recommendations based on individual health data collected via the "With Wellness" app. Using analytical insights from the National Cerebral and Cardiovascular Center’s health risk analysis AI, the system evaluates risks related to mild cognitive impairment, diabetes, hypertension, dyslipidemia, and long-term care needs, allowing for more precise health interventions.

2. Efficient Data Integration: By linking the CIVILIOS data framework with the PHR app, the process of collecting, analyzing, and feeding back health data is automated. This advancement allows local authorities to efficiently utilize data without overburdening administrative capacities.

3. Incentive Mechanisms: The system incorporates an incentive structure through which residents earn digital Nobeoka Coins based on their engagement with health behaviors. This not only encourages actionable participation in health activities but also boosts local consumption, creating a healthy ecosystem that intertwines healthcare and community engagement.

Roles of Participating Companies

• - Dentsu Research Institute: Oversees the entire project and is responsible for designing the data flow utilizing the CIVILIOS framework, ensuring effective data synergies across platforms, and managing project governance.

• - TOPPAN: Develops the environment for health risk analysis and creates the logic for generating health recommendations based on various health-related surveys and data.

• - Ishinban: Provides the PHR application and builds the logic for automatically generating health assessments and recommendations, ensuring seamless integration with administrative systems.

Future Directions

As this system is rolled out, Dentsu Research Institute, TOPPAN, and Ishinban are committed to leveraging their combined expertise to establish best practices for PHR data utilization in municipalities. Together, they aspire to promote lifestyle changes for individuals while optimizing health support offered by local authorities. Further, ongoing evaluations will enhance health promotion strategies, ensuring that sustainable community development continues to thrive in Nobeoka.

In conclusion, the collaborative effort signifies a notable step toward revolutionizing health support within communities, ultimately aiming to bolster not just the health but also the happiness and livability of Nobeoka City’s environment.