CHiQ Unveils Innovative AI Technology and Sustainability Initiatives at IFA 2025
The Internationale Funkausstellung (IFA) in Berlin, which is the premier global event for consumer electronics and home appliances, commenced on September 5, 2025. This year, Changhong captured attention with the unveiling of its innovative range of smart home appliances under its panda-themed branding, a strategic collaboration in winter sports, and the launch of its global Environmental, Social and Governance (ESG) initiatives. The showcase was not just a demonstration of cutting-edge technology; it emphasized Changhong's commitment to innovation intertwined with cultural storytelling.
Changhong's panda-inspired product line represents a unique blend of cultural motifs and advanced AI technology. One highlight was the AI television featuring an intelligent virtual companion named Panda Xiaobai, who provides round-the-clock access to curated panda-themed content. Additionally, the refrigerator uses AI-powered cloud humidity control to ensure food freshness, while the air conditioning system employs adaptive AI algorithms to optimize indoor climates. The design of these products, featuring ink motifs and panda silhouettes, seamlessly merges technical sophistication with natural elegance.
Moreover, CHiQ, the international brand of Changhong, announced a three-year partnership with the International Ski Federation (FIS), becoming the official partner of the FIS Ski Jumping World Cup. This announcement builds on CHiQ's engagement with German FIS events that started in 2023 and collaboration with the German Ski Association (DSV), marking a significant step in the brand's global sports marketing strategy. CHiQ also reaffirmed its alliance with ski jumper Andreas Wellinger, joining efforts to promote the values of excellence and perseverance.
Furthering its commitment to inclusive sports, CHiQ was named the official sponsor of the Wheelchair Tennis Open, an event organized by the German Tennis Federation (DTB). The DTB acknowledged this partnership at IFA 2025, presenting CHiQ with a certificate of honorary partnership. This recognition underscores CHiQ's role in bridging technology and sports while championing ESG values. Such collaborations emphasize CHiQ's aspiration to create a substantial social impact through innovation and a commitment to diversity, equity, and sustainability on a global scale.
To honor its accomplishments, CHiQ received the "Leading AI Home Appliance Brand Award" at IFA 2025, recognizing its contributions to smart manufacturing and AI-driven innovation. The brand's presence at the fair reflects a global strategy that prioritizes technological innovation and cultural relevance. By integrating iconic Chinese imagery and engaging with leading international sports platforms, CHiQ continues to maintain its premium positioning. Thanks to its environmentally friendly technologies and AI-enhanced solutions, CHiQ has garnered significant praise for its visionary approach. As Changhong's flagship product line targeted at international markets, CHiQ is poised to earn consumer trust through innovation and authentic value creation.
Changhong's panda-inspired product line represents a unique blend of cultural motifs and advanced AI technology. One highlight was the AI television featuring an intelligent virtual companion named Panda Xiaobai, who provides round-the-clock access to curated panda-themed content. Additionally, the refrigerator uses AI-powered cloud humidity control to ensure food freshness, while the air conditioning system employs adaptive AI algorithms to optimize indoor climates. The design of these products, featuring ink motifs and panda silhouettes, seamlessly merges technical sophistication with natural elegance.
Moreover, CHiQ, the international brand of Changhong, announced a three-year partnership with the International Ski Federation (FIS), becoming the official partner of the FIS Ski Jumping World Cup. This announcement builds on CHiQ's engagement with German FIS events that started in 2023 and collaboration with the German Ski Association (DSV), marking a significant step in the brand's global sports marketing strategy. CHiQ also reaffirmed its alliance with ski jumper Andreas Wellinger, joining efforts to promote the values of excellence and perseverance.
Furthering its commitment to inclusive sports, CHiQ was named the official sponsor of the Wheelchair Tennis Open, an event organized by the German Tennis Federation (DTB). The DTB acknowledged this partnership at IFA 2025, presenting CHiQ with a certificate of honorary partnership. This recognition underscores CHiQ's role in bridging technology and sports while championing ESG values. Such collaborations emphasize CHiQ's aspiration to create a substantial social impact through innovation and a commitment to diversity, equity, and sustainability on a global scale.
To honor its accomplishments, CHiQ received the "Leading AI Home Appliance Brand Award" at IFA 2025, recognizing its contributions to smart manufacturing and AI-driven innovation. The brand's presence at the fair reflects a global strategy that prioritizes technological innovation and cultural relevance. By integrating iconic Chinese imagery and engaging with leading international sports platforms, CHiQ continues to maintain its premium positioning. Thanks to its environmentally friendly technologies and AI-enhanced solutions, CHiQ has garnered significant praise for its visionary approach. As Changhong's flagship product line targeted at international markets, CHiQ is poised to earn consumer trust through innovation and authentic value creation.
Topics Consumer Technology）
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