Infolens Celebrates 10 Years of Success in Bringing Global IPs to Japan

Infolens: 10 Years of Innovation in Japanese Entertainment Market

Infolens Inc., based in Chuo-ku, Tokyo, has successfully marked its 10th anniversary by continuously introducing a diverse selection of licensed international entertainment merchandise to the Japanese market. This article is the first installment in a special series celebrating our decade of achievements, examining our past, present, and future.

A Journey Fueled by Enthusiasm

The story of Infolens began with a passion for captivating gaming merchandise encountered by our CEO, Hiroshi Yasukawa, during his travels abroad. Recognizing the lack of awareness about such engaging products in Japan, he was determined to bring this excitement and joy to Japanese fans. This deep-seated aspiration formed the core of our business and inspired a small team back then to launch negotiations with overseas manufacturers.

As a company that started with modest operations, we quickly recognized the latent demands of fans and adapted accordingly. The pivotal moment came in 2015 when our official merchandise from the blockbuster game 'Minecraft' hit Japanese stores. Through collaborations with retailers nationwide, we built a robust fan base, paving the way for subsequent successes.

Since then, we have broadened our reach, introducing official goods for popular game IPs like 'Apex Legends' and 'Poppy Playtime,' while reinforcing our product development capabilities. The launch of our e-commerce platform, INFOLENS GEEK SHOP, along with physical stores, including a notable location in Ikebukuro Parco, has diversified our engagement with fans and provided them with a multi-faceted entertainment experience.

Looking Ahead to the Next Decade

From day one, Infolens has been dedicated to connecting people through the love of entertainment. Our strong foundation rests on our mission, vision, and values:

- Mission: “Deliver smiles and excitement from around the world to Japan, and vice versa.”
- Vision: “To become the best partner for global brands.”
- Value: “We aspire to build a trusted and respected company among all stakeholders, creating sustainable value through the benefits provided to both domestic and international customers.”

With our mission, vision, and values guiding us, Infolens is set to embark on further leaps in growth by acquiring new IPs, enhancing our global outreach, and continuing to create products that engage fans.

A Message from CEO Hiroshi Yasukawa

Reaching our tenth anniversary is a significant milestone made possible by the unwavering support of our partner companies and fans. Our journey began with small but meaningful steps, overcoming many challenges and learning along the way, leading us to our current achievements. As we celebrate this anniversary, we reaffirm our commitment to “deliver smiles and excitement through entertainment,” and we eagerly anticipate the challenges that the next decade will bring.

Upcoming Series on Our Journey

This article kicks off our 10th-anniversary series. Future installments will cover:

- Part 2 (Scheduled for September 10): Unique Work Culture at Infolens (100% male parental leave rate, zero turnover over the past ten years, 50% of management positions held by women)
- Part 3 (Scheduled for September 17): Future Vision (Aiming to become the best partner for global brands while steadily promoting overseas expansion)

About INFOLENS GEEK SHOP

INFOLENS GEEK SHOP features an extensive selection of approximately 300 officially licensed goods from globally popular games and video contents, making it convenient for Japanese customers to shop online. In March 2023, we opened our Ikebukuro Parco location, creating one of the largest specialty stores for gaming products in Japan.

Store Information

- Online Shop: INFOLENS GEEK SHOP
- Ikebukuro Parco Location: 171-8557 Tokyo, Toshima Ward, Minami Ikebukuro 1-28-2, Ikebukuro PARCO Main Building 6F, Phone: 03-5985-4011, More Info

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About Infolens Inc.

Infolens Inc. is a licensed distributor dealing with official merchandise from globally renowned entertainment content. We handle around 500 different products, encompassing imported goods and self-manufactured items, with a focus on wholesale distribution to large retail chains, alongside operating online and physical stores.