Farmers® Enhances Wealth Management with New Investment Advisor Service

Farmers® Launches Farmers Asset Management, LLC

In a significant development for financial services, Farmers® has officially launched Farmers Asset Management, LLC (FAM), a new full-service registered investment advisor (RIA). This new addition aims to augment Farmers' wealth management capabilities, delivering an extensive range of investment options, financial planning services, and traditional insurance products to its clients.

A Comprehensive Financial Offering

Zachary Schear, CFP®, who serves as President, emphasized the importance of a holistic approach to financial services. He stated, "We are building a full spectrum of financial offerings because investment management and insurance drive mutual growth and help customers with a broad array of financial needs." With the establishment of FAM, Farmers aims to equip clients with a more comprehensive financial planning experience that is fee-based, allowing for enhanced investment strategies and personalized management of wealth.

Farmers® recognizes the diverse needs of their clients, and through FAM, it enables customers to access not only investment advisory services but also essential insurance offerings. This unique integration allows clients to address nearly every aspect of their financial lives in one place.

Partnership with Industry Leaders

In a strategic move to bolster its offerings, Farmers Asset Management has collaborated with renowned financial entities including Charles Schwab® for custody and clearing services, and Orion® for advanced technology and planning support. These partnerships position FAM to leverage best-in-class financial systems and specialized investment platforms that further enhance the service provided to clients.

Legacy and Future Goals

Farmers has been providing wealth management services for over 25 years through Farmers Financial Solutions, LLC (FFS). FFS has a robust network with over 2,500 registered representatives dedicated to assisting clients in building generational wealth and preparing for their financial futures. With assets exceeding $10 billion under management, FFS has successfully cultivated a legacy of financial growth for its clients.

The introduction of FAM marks a pivotal moment in Farmers' evolution in the financial services sector, allowing clients to shape their financial journeys with the guidance of experienced advisors. This new RIA not only supports traditional Farmers agents and Farmers Financial Services agents but also empowers them with new offerings for their clientele, creating a seamless experience for customers.

Strategic Growth and Client-Centric Approach

Ken Walton, President of Distribution for Farmers Insurance Group®, stated: "By creating Farmers Asset Management, LLC, we now offer a way to provide our existing insurance customers a trusted avenue for investment advice, financial planning, and asset management." This initiative aims to attract fee-based advisors who are focused on growth and comprehensive service delivery.

Farmers Asset Management is designed to prioritize customer needs, ensuring that advisors maintain a client-centric approach while navigating the complexities of financial markets. Through its commitment to delivering tailored solutions, Farmers continues to address the multi-faceted financial concerns of its clients.

Conclusion

In conclusion, the launch of Farmers Asset Management, LLC not only signifies Farmers' dedication to enhancing wealth management strategies but also showcases their commitment to strong partnerships and innovative service offerings. As the financial landscape evolves, Farmers® stands poised to provide its clients with the necessary tools and expertise to achieve their financial goals, solidifying their place as a trusted partner in wealth management.

With Farmers' established reputation and forward-thinking initiatives, clients can confidently embark on their financial endeavors, knowing that they are backed by a firm with a robust legacy and a vision for future success.