#Japan #Tokyo #Omotesando #Bulgari

Bulgari Omotesando: A New Icon of Luxury

On November 22, 2025, Bulgari, the renowned Roman high jeweler, will unveil its latest boutique in Omotesando, Tokyo—a neighborhood that epitomizes energy, luxury, and innovative trends in fashion. This exciting new establishment embodies the joyful spirit of Italian life, paying homage to modern Rome while welcoming Bulgari enthusiasts to an inspiring space.

Boutique Concept

The design concept for Bulgari Omotesando respectfully honors iconic collections, showcasing the rich narratives within each. The beautiful shapes of the 'Diva's Dream' are intricately designed, reminiscent of the mosaic floors of the Caracalla Baths, and the boutique's exterior is elegantly adorned with combination gold. The entrance is framed by travertino navona stone, reflecting ancient Roman architecture, similar to Bulgari's flagship store on Via Condotti in Rome.

As you step into the first floor, a sculptural travertine circular counter greets you, exemplifying the skilled craftsmanship of Italian artisans. A stunning chandelier made from Murano glass by Venini celebrates another Bulgari signature, the Serpenti, which refers to the Italian word for snake. This design legacy dates back to the 1940s, embodying the timeless beauty and exquisite craftsmanship that Bulgari is known for. The marble flooring adds a natural elegance, reflecting the quality and excellence inherent in Italian design. Notably, the octagonal showcase, a distinctive Bulgari element, is set against a backdrop of silk dyed in hues reminiscent of a Roman sunset, vividly highlighting Bulgari's creations displayed within.

The 'Bulgari Tubogas Necklace' and 'Bulgari Tubogas Watch' encapsulate the elegance of Bulgari's trademark techniques with a modern twist, allowing for various ways to appreciate the brand's exquisite Italian artistry. Together, these elements create a warm, visually rich environment that celebrates Bulgari's tradition and craftsmanship.

Exclusive VIP Lounge

On the second floor, a VIP lounge awaits, showcasing Bulgari's exceptional artistry as a Roman high jeweler while celebrating the 'Diva's Dream' collection's most precious creations. This space is inspired by the enchanting sunlight that has long glamorized the city of Rome, offering a magical atmosphere. Furnished with elegantly designed Italian pieces and silk cushions, the lounge embodies the true hospitality of Bulgari, creating a fulfilling and soothing environment.

Selected artworks further enhance the unique ambiance of Bulgari Omotesando. A panel inspired by a 1970s heritage brooch features delicate depictions of Mount Fuji, expressing admiration for Eastern beauty. The unorthodox creativity characteristic of Bulgari resonates with the refined artistry of Japanese culture, resulting in a fusion of Eastern and Western influences that transcends time. Additionally, sketches from the 1950s recount the creation process of the iconic high jewelry piece, the Seven Wonders Necklace.

At Bulgari Omotesando, you can indulge in a luxurious and graceful experience that showcases exquisite Italian craftsmanship.

Exclusive Products & Pricing

• - Bulgari Tubogas Necklace: PG x Rubellite x DIA - ¥8,525,000 (tax included)
• - Diva's Dream Earrings: PG x DIA - ¥951,500 (tax included)
• - Diva's Dream Necklace: PG x DIA - ¥605,000 (tax included)
• - Serpenti Seduttori Watch: YG x DIA, Case diameter: 34mm - ¥5,863,000 (tax included)
• - Lucea Notte de Luce Watch: PG x SS x DIA with lacquer dial, Case diameter: 33mm - ¥3,498,000 (tax included)
• - Octo Finissimo Gold Watch: YG, Case diameter: 40mm - ¥6,908,000 (tax included)
• - Serpenti Bag: Nappa leather x Crystal, W19 x H11 x D5.5cm - ¥1,078,000 (tax included)

Bulgari Omotesando will officially open on Saturday, November 22, 2025, located at 3-6-1 Kita-Aoyama, Minato-ku, Tokyo. For inquiries, please call 03-3409-0020. Operating hours: 11:00 AM to 8:00 PM. On the opening day, the boutique will operate from 10:00 AM to 2:30 PM only.

Experience the charm of Italian creation at Bulgari Omotesando, where luxury meets elegance.