#Japan #Okinawa #CRUSH CRASH PROJECT #maxplus #ヌークソファ

CRUSH CRASH PROJECT Enters Partnership with maxplus

In an exciting development for furniture enthusiasts, the CRUSH CRASH PROJECT, spearheaded by the design team at Sekikagu Co., Ltd., has unveiled its first partnership in Okinawa with maxplus HOME FURNISHINGS STORE. This collaboration introduces the brand's innovative partnership system, known as CRASH BUDDY'S SHOP, to Okinawa, marking the 15th store to join this nationwide initiative.

The Essence of CRASH BUDDY'S SHOP

The CRASH BUDDY'S SHOP aims to transcend the traditional retail model by nurturing a deeper connection with partner stores that resonate with the brand's vision, lifestyle offerings, and unique aesthetics. This initiative is designed not only to streamline product procurement and sales but also to enhance the in-store experience by providing tailored spatial and lifestyle suggestions, ultimately offering a distinct and immersive interior experience to local customers.

maxplus embodies this philosophy by integrating the CRUSH PROJECT's spirit into their store environment. Through this partnership, they are committed to delivering enriching and personalized interior experiences that truly enhance daily living.

Introducing maxplus

Located in the central region of Okinawa, maxplus serves as a vibrant interior shop focused on enhancing home aesthetics with delightful and functional items. Their motto, “Proposing joy in interiors through addition,” reflects their commitment to fostering individuality and richness in living spaces.

To commemorate the start of their partnership, maxplus has launched a dedicated section exclusively for the CRUSH PROJECT within their store. Here, customers can experience a blend of natural, vintage, and modern styles through a carefully curated selection of products. Additionally, a cafe featuring OASIS brand items is being set up within the store, allowing visitors to immerse themselves fully in the brand's universe while enjoying a refreshing ambiance.

Unveiling the Exclusive Nook Sofa

One of the highlights of this partnership is the introduction of the Nook Sofa, an upgraded version of the acclaimed Pluto Sofa, which has sold over 30,000 units, making it the top-selling sofa within the CRUSH PROJECT's lineup. The Pluto Sofa was born from a simple idea: to create a sofa that provides exceptional relaxation. Its low silhouette, loose upholstery, and generous use of feathers contribute to a soft, inviting seating experience.

The new Nook Sofa is a collaborative reimagining that retains the comfort of the Pluto Sofa while introducing a high-back design that supports the head and neck, fostering a deeper relaxation experience. Designed for those who prioritize cozy moments in their daily lives, the Nook aims to become a cherished addition to any living space.

Product Details

• - Model Name: Nook Sofa
• - Color: Available in a single shade (Milky Beige)
• - Variants: Three-seater, 2.5-seater, and stool

Visit maxplus

Situated at 3-20-1 Yogi, Okinawa City, 904-2174, maxplus welcomes customers daily from 10:00 AM to 7:00 PM. To explore their range of offerings, practical interior solutions, and the exclusive Nook Sofa, you can call them at 098-930-0002 or visit their official website or Instagram.

About the CRUSH CRASH PROJECT

The CRUSH CRASH PROJECT embodies Sekikagu's design ethos, characterized by a spirit of playfulness and experimentation in interior design. Their approach emphasizes the creation of unique spaces through diverse items that embody humor and contrasts, alongside a commitment to quality materials in every product they develop.

To discover more about this inspiring project, visit their official website or shop at the CRASH GATE online store at CRASH GATE and follow them on Instagram.

Company Profile: Sekikagu Co., Ltd.

Founded in 1982 in Okawa City, Fukuoka Prefecture, Sekikagu is a comprehensive furniture wholesaler specializing in high-quality home and contract furnishings. In addition to providing furniture to homes, restaurants, and commercial spaces, they also manage several retail outlets, including their flagship store and CRASH GATE. With a mission to create new life scenes and deliver joy and inspiration, Sekikagu continually focuses on innovative product design and development, offering a variety of original brands.