Zahav Foods Unveils Their First Flavored Hummus: Hummus Schug
Zahav Foods Unleashes Hummus Schug
In the world of culinary innovation, Zahav Foods has captured attention with its exciting new product, Hummus Schug. Launched in April 2026, this flavorful addition marks the first extension of the Zahav Foods product line, co-founded by renowned chefs Michael Solomonov and Steven Cook. With their impressive accolades, including five James Beard Awards, these chefs are no strangers to the culinary spotlight, having previously introduced authentic flavors from their acclaimed Philadelphia restaurant, Zahav.
Hummus Schug features a luxurious base of Zahav's signature hummus, a recipe painstakingly refined over 18 years, combined with a vibrant topping of Schug. This fiery condiment has its roots in Yemenite cuisine and is crafted from fresh green chiles, adding a delightful kick. The fusion creates a unique experience, perfect for enthusiasts who enjoy rich flavors and a touch of spice in their meals.
The Flavor Profile
The essence of Hummus Schug lies not just in its heat but also in the complexity of its ingredients. The blend includes serrano peppers, fresh herbs like parsley and cilantro, and a curated mix of spices including coriander, cumin, and cardamom. This combination offers not only a fiery kick but also an aromatic undertone that elevates the dish. Bringing brightness to the mix, garlic, lemon juice, and olive oil complete the flavor profile, resulting in a well-balanced and refreshing taste.
For those unfamiliar with Zahav's original hummus, it is notable for its use of high-quality roasted tahini, sourced from Soom Foods, setting it apart from competitors. In fact, Zahav's hummus contains approximately four times the tahini than most brands. This rich base is formed from just six natural ingredients without any added oils, creating a product that is both delicious and wholesome.
Availability and Market Reach
Retailing at $7.99 for a 10 oz package, Hummus Schug has quickly made its way into the market and is now available at select Whole Foods Market locations across 16 states, showcasing Zahav's commitment to accessibility. The spread has launched in areas such as Pennsylvania, the DMV, Rocky Mountain regions, and the South Pacific states, including major markets like Phoenix, Los Angeles, and San Diego, making it easier for fans to indulge in the unique flavor fusion.
Steven Cook, co-founder of Zahav Foods, expressed his enthusiasm for this new product by stating, “There’s a freshness to schug that you don’t find in other spicy condiments. It’s one of my favorite flavors in the world—if you can handle a bit of heat, it belongs on just about anything!