Natural Love 2.0
2025-10-16 00:36:21

Introducing Natural Love 2.0: A New Era of Online Dating with Castanet

Castanet's New Initiative: Natural Love 2.0



In today's rapidly changing social landscape, where economic uncertainties have made genuine relationships challenging, Castanet—a dating and marriage support online business card service—has announced its commitment to enhancing its features under the new theme, "Natural Love 2.0." This new initiative is spearheaded by the Tokyo-based certified non-profit organization, Marriage Consultation NPO, and developed by Loginas Corporation located in Zushi, Kanagawa Prefecture.

What is Natural Love?


Natural love can be defined as relationships that arise not through organized meeting activities such as matchmaking or online applications, but through casual encounters in everyday life, leading to organic emotional connections. These interactions often occur in workplaces, schools, communities, or among friends.

However, increasing societal pressures—from workplace harassment awareness to the risks associated with digital environments—make natural love increasingly difficult. Recognition of these challenges prompted the Marriage Consultation NPO to advocate for a significant improvement in the dating ecosystem.

The surge in popularity of matching apps, with their focus on criteria-based searching, has also compounded this difficulty by fostering a checklist mentality among users. Additionally, the spread of rumors via social media amplifies the pressures associated with dating, leading to fears of rejection and public scrutiny.

Challenges Facing Modern Romance


The prevailing issues in contemporary relationships include:
  • - Workplace Approaches: Awareness around sexual harassment and compliance concerns has made initiating contact in professional environments precarious.
  • - Rise of Fakes: The prevalence of bogus profiles on dating apps accelerates a culture of mistrust where the authenticity of users is often in question.
  • - Reputation Risks: Social media creates a volatile environment where personal matters can quickly turn public, increasing anxiety surrounding romantic gestures.
  • - Digital Dangers: The online sphere has opened doors to various forms of harassment, complicating the pursuit of genuine connections.
  • - Financial Pressures: There's an ongoing debate regarding the ethics of paying for engagement on dating platforms, raising questions about the intersection of love and money.

The Vision Behind Natural Love 2.0


Since its inception, the Marriage Consultation NPO has tirelessly supported individuals seeking meaningful relationships. It recognizes that enhancing the dating scene is crucial in addressing trends like delayed marriages and rising singlehood rates. Accordingly, Castanet has been designed as a "trust information service" that emphasizes authenticity in romantic encounters.

One of the standout features is the "online business card" system, which allows users to exchange verified information. This capability ensures that individuals can confirm each other’s relationship status and social media authenticity, thereby minimizing deception and enhancing trust before any meetings take place.

In striving to realize the ideals of Natural Love 2.0, Castanet aims to create an environment where individuals can connect safely and securely, both online and offline. By maintaining a commitment to being primarily free of charge, Castanet encourages users to register without the usual financial barriers associated with dating services, thus enabling a mindset of "registering for potential connections" without undue financial strain.

Additionally, this free model lowers the barriers for those looking to approach others, paving the way for more robust interactions.

Innovative Features from Castanet


The unique attributes of Castanet include customizable privacy settings for personal information, compatibility with various social media platforms, and even plans for features that will prevent workplace-related exposure. Future updates will integrate non-traditional matching methods to further expand the dating landscape.

As Castanet continues to evolve towards its vision of Natural Love 2.0, its commitment to fostering healthy and organic relationship-building remains steadfast. Through systematic updates and innovative features, it aims to reshape how interactions transpire in the modern age.

What is Castanet?


Castanet is a pioneering online business card service focused on dating and marriage, dedicated to reducing the growing concerns over dating-related issues by ensuring that users can share and verify trust information safely. It aims to address the escalating rates of delayed marriages and singles by allowing secure sharing of profiles and background information among users.

About Marriage Consultation NPO


The Marriage Consultation NPO was founded in 2013 in response to the pressing issues of declining birth rates and increasing social aging in Japan, tackling the challenges of late marriages and singlehood proactively. The NPO has actively addressed a range of initiatives, ensuring inclusivity for marginalized groups, and has played a crucial role in addressing regional demographic issues, particularly in areas facing population decline.

In collaboration with Loginas Corporation, the NPO launched Castanet to improve the dating landscape, aiming to facilitate genuine connections and cultivate a sense of trust in romantic endeavors.

For more information about Castanet and its features, visit:


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Topics People & Culture)

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