LUMISSION Files Trademark for Innovative CEO Support Model 'Shacho no Bunshin'

LUMISSION's Trademark Application for 'Shacho no Bunshin'

Overview

LUMISSION Co., Ltd., located in Minato, Tokyo, has officially filed a trademark application for their management support service known as 'Shacho no Bunshin.' This innovative model aims to enable effective sharing and reproduction of a CEO’s decision-making framework within an organization, recognizing the CEO's potential cognitive framework as a valuable asset.

Trademark Name: Shacho no Bunshin
Application Number: 2025-113329

The essence of 'Shacho no Bunshin' is to articulate and disseminate the CEO’s values, judgment criteria, and future vision throughout the organization, reinforcing a collective understanding of company direction and enhancing decision-making quality.

The Need for 'Shacho no Bunshin'

In today's fast-paced market environment, the critical element determining corporate success is increasingly shifting from mere information abundance to the quality and speed of decision-making. Many CEOs encounter challenges such as:

- Overreliance on personal judgment by the CEO.
- Miscommunication of the CEO’s vision to teams.
- Inconsistent decision-making standards among executives and staff.
- Organizational direction changes with every leadership transition.
- Long-term strategies reliant on individual personalities and not replicable.

The root of these issues often lies in the lack of a documented and shared framework for the CEO's decision-making process. 'Shacho no Bunshin' is specifically developed to address these structural challenges.

What is 'Shacho no Bunshin'?

'Shacho no Bunshin' serves as a management support model that systematically articulates the following aspects of a CEO's mindset:

- Values
- Judgment criteria
- Prioritization
- Future strategies

By creating a framework where decisions can be reached similarly by anyone in the organization, 'Shacho no Bunshin' encompasses a comprehensive approach to management that aligns with the Five-Yo Good Management philosophy: maintaining good relations with the company, employees, customers, society, and future generations.

Purpose of the Trademark Application

1. Protecting CEOs’ Cognitive Assets: This trademark application aims to systematize and safeguard the judgment skills historically dependent on individual CEOs, transforming this cognitive capability into replicable corporate assets.
2. Standardization as a Management Support Model: It seeks to unify various management-related decisions—including philosophy, talent acquisition, organizational structure, product development, and future strategies—under one cohesive framework.
3. Brand Protection Beyond Borders: As a pioneer of CEO support models originating in Japan, it anticipates cross-industry and international expansion, securing long-lasting brand integrity.

Services Under 'Shacho no Bunshin'

- 'Shacho no Bunshin' Services: This feature visualizes the CEO's values and judgment criteria to enhance decision-making reproducibility.

Details about 'Shacho no Bunshin' Services

- Five-Yo Good Management Seminars: These practical seminars help participants systematically understand philosophy, human resource management, organizational structures, and future strategy.

Seminar Details

- Five-Yo Good Management Media: A treasure trove of articles addressing management philosophy, organizational structure, talent acquisition, and future strategy.

Explore Management Media

Future Prospects

Looking ahead, LUMISSION plans to expand the 'Shacho no Bunshin' model across various industries, enhance support for businesses with revenues ranging from 100 million to 10 billion yen, standardize decision-making processes, develop educational models, and pursue global proliferation of this groundbreaking Japanese management ideology.
Visit our Vision Page