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The Magic of Real Christmas Trees: A Survey Insight

As the holiday season approaches, the quest for the perfect Christmas tree begins. A recent survey conducted by the Real Christmas Tree Board sheds light on the reasons families opt for real Christmas trees, showcasing the appeal of their scent, the joy they bring, and the memorable experiences created around them.

Scent and Joy: A Winning Combination

In this year’s survey, an impressive 85% of participants expressed that real Christmas trees evoke joy for anyone who catches a whiff of their fragrance. Indeed, the scent was highlighted as the primary reason for selecting a real tree, with 89% of respondents believing that it enhances the festive atmosphere in their homes. Furthermore, 85% noted that the aroma enriches their holiday experiences, while an overwhelming 84% found it to be relaxing.

Beyond being merely decorative, real Christmas trees foster familial connections. A significant number of surveyed individuals appreciated the chance to bond with loved ones while choosing their trees, with making memories being the second most compelling reason for opting for a real Christmas tree, just behind the scent.

A Tradition Continued: Plenty of Trees for Everyone

With last year's survey showing that 98% of respondents successfully found their ideal tree and 91% easily located nearby purchase options, this year's holiday season promises even more choices for consumers. In good news for shoppers, recent insights from a grower survey indicate that 84% of tree growers do not plan to raise wholesale prices. While prices vary depending on retailers, 90% of last year's buyers felt the cost was justified, adding to the appeal of real trees.

Marsha Gray, Executive Director of the Real Christmas Tree Board, recognizes this positive retail landscape. She opines, "Given the strong supply and the number of convenient shopping locations, now is an excellent time to make a real Christmas tree part of your family's holiday tradition."

First-Time Buyers: Reasons to Switch

For those contemplating purchasing a real Christmas tree for the first time, the survey results are encouraging. Nearly all who switched from artificial to real trees last year reported a positive experience, with nearly 90% wishing they had made the change sooner. These newcomers expressed hopes that their children would enjoy the authentic joys of having a real tree for years to come.

Top motivations among first-time buyers this year include a desire to try something different (42%), wanting a more authentic holiday experience (37%), and enjoying the unique scent of real trees (36%). Such trends indicate that shoppers are increasingly valuing the genuine essence of the holiday season.

Environmentally Friendly Choices

In addition to their charm and sensory appeal, real Christmas trees also offer environmental benefits. Similar to Halloween pumpkins, these trees are cultivated for harvest and are fully recyclable and biodegradable. Gray assures, "Newcomers can rest easy knowing that real Christmas trees represent a sustainable product, nurtured by generations of dedicated farmers. Each time a tree is harvested, at least one new tree is planted in its place."

How to Find the Perfect Tree

For those eager to start their holiday preparations, real Christmas trees are readily available across the nation, found at choose-and-cut farms, seasonal lots, garden centers, home improvement stores, and various local retailers. Shoppers are encouraged to check with their preferred sellers for store hours, pricing, and available tree species. A remedy for indecision can be found at RealChristmasTrees.com, where users can access a retail locator, tips on caring for their trees, and more essential information to ensure a merry and bright holiday.

Survey Methodology

The survey conducted by TRUE Global Intelligence was administered to 1,500 American adults aged 21 to 54, all of whom either celebrate Christmas or display a Christmas tree. The findings offer an insightful glimpse into the ongoing appeal of real trees as family traditions continue to flourish amidst changing preferences.

In conclusion, as we approach the holiday season, the real Christmas tree remains a beloved symbol of festivity, enriching our homes with its scent and creating lasting memories. Families are encouraged to embrace the joy of picking out their real Christmas trees, further solidifying this age-old tradition.

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