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A Fresh Look for NOV’s II and AC Series

On September 8, 2026, NOV, a brand known for its low-irritation skincare, will unveil a complete design overhaul of its II Series and AC Series. NOV is a part of the Noevir Group, which focuses on skin care developed under clinical dermatology principles. The newly redesigned packaging is aimed at enhancing the user experience for individuals with sensitive, dry, and acne-prone skin.

The Brand's Commitment to Sensitive Skin

According to recent research conducted by the company, consumers with sensitive skin emphasize the importance of products that match their skin type. This trend has seen a significant increase over the past year. Since skin conditions vary from person to person, NOV offers three distinct series tailored to meet different skin concerns. The redesign aims to make it simpler for consumers to choose the right product that corresponds to their unique skin needs by improving package recognition and clearly conveying each series' benefits.

II Series: Simple & Pure Skincare

The II Series features carefully selected ingredients designed to protect sensitive skin. This series promises a simple yet effective formulation aimed at offering joy and satisfaction in daily skincare routines. The key attributes of the updated packaging include:

• - Sophisticated Design: A more refined appearance reflecting the simplicity and purity of the product line.
• - Translucent Bottles: This choice for the lotion bottle represents the brand’s commitment to purity while allowing consumers to see the product inside.
• - Environmental Sustainability: The new design eliminates plastic materials and features a sealing mechanism that doesn’t rely on film or stickers.

AC Series: Mild Acne Treatment

The AC Series is specifically formulated for acne-prone skin, focusing on gentle yet effective hydration and balance. All items in this series maintain their status as quasi-drugs and are oil-free (with the exception of the AC Moisture Cream). Key packaging updates include:

• - Unified Color Tone: The containers have been changed to a single, softer blue-green shade, conveying gentleness and sensitivity.
• - Sustainability Features: Similar to the II Series, this design move also adheres to environmental standards, making it more eco-friendly by reducing plastic waste and avoiding unnecessary packaging materials.

Design Insights from the Team

The redesign of the II Series was led by Ayouki Ito, who expressed the desire to visually communicate the series' core principles of minimalistic and pure formulation. The introduction of transparent containers for the first time allows users to experience the simplicity of the product while ensuring ease of daily use.

Meanwhile, the AC Series redesign, managed by Manami Yamashita, retains the overall color scheme while providing a cohesive tone throughout. The aim is to create an inviting appearance that is comforting and appealing for users, especially those with sensitive, acne-prone skin.

Where to Find NOV Products

The revamped II Series and AC Series will be available for purchase at various medical institutions, drugstores, and variety shops across Japan, with an early sale start on August 20 through the official online shop. The price for all products remains unchanged despite the redesign, ensuring that current users can smoothly transition to the updated packaging without any concerns over formulation changes.

For more information, visit the official NOV website or the Noevir online shop. Those interested can also reach Noevir’s customer service at 0120-351-134 for support or inquiries.