Natori's Halloween Treat
2026-08-18 09:13:55

Celebrate Halloween with Natori's Exclusive Pencil Calpas Package for Families and Friends

Celebrate Halloween with Natori's Exclusive Pencil Calpas Package



The festive season is just around the corner, and Natori Co., Ltd., based in Tokyo, is adding a delightful touch to Halloween celebrations with its new Pencil Calpas Halloween Package set to launch on August 31st. This limited-edition offering is perfect for families and friends to enjoy together, enhancing the spirit of Halloween gatherings.

Background of Development


Pencil Calpas, a popular dry sausage snack, has captured the hearts of consumers since its inception. It is not only a favored snack among adults but also a beloved treat for children, making it a versatile option for all ages. Natori recognized the broad appeal of Pencil Calpas and thought it essential to create a special Halloween package that encourages sharing.

Designed for various occasions, this individually wrapped treat is perfect for Halloween events, home parties, schools, and workplaces, promoting seasonal interactions while providing a tasty snack. Each package is a conversation starter, ideal for sharing the Halloween joy with others.

Product Features


One of the standout features of this Halloween package is its fun and festive packaging. With a total of seven unique designs, each individual wrapper showcases 'PenKarus,' the brand's original characters dressed as mummies and vampires. The inside of each wrapper is adorned with Halloween-themed messages that add an extra layer of excitement to the snacking experience.

The individual wrapping means that it is incredibly easy to distribute among family and friends, making it a fantastic choice for various Halloween festivities such as parties, treat exchanges, and more. However, it's important to note that not every package will contain all the designs, which adds an element of surprise to the experience.

Insights from the Product Developers


To understand the thought process behind this engaging product, we spoke with the developers. They expressed their desire to create packaging that is not only cute but also evokes feelings of joy and excitement. The idea was to design a product that would serve as a catalyst for delightful conversations amongst families and friends, especially for children.

They aimed to break away from the traditional 'snack' category and turn snack time into a more enjoyable and enriching experience for everyone. “The Halloween package embodies our commitment to making snack time not just another routine but an adventure that adds color and fun to the season,” they noted.

Product Overview


Pencil Calpas® Halloween Package features:
  • - Net Weight: 63g (7g x 9 sticks)
  • - Suggested Retail Price: 324 JPY (including tax)
  • - Sales Region: Available nationwide in supermarkets, general merchandise stores, and convenience stores
  • - Sales Period: From August 31, 2026, to October 31, 2026

As Halloween approaches, gather your loved ones, grab this delightful Pencil Calpas Halloween package, and create unforgettable memories together. With its unique flavors and charming character designs, it's sure to make your Halloween celebrations even more special.


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Topics Consumer Products & Retail)

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