Discover Domino's Secret Menu: Unleash Your Inner Pizza Customizer!
Domino's Pizza Unveils Its Exciting Hidden Menu
For all pizza enthusiasts, the renowned Domino's Pizza is shaking things up with the launch of its secret menu, 'Ura Domino,' available from August 17 to September 13, 2026. Originating from the creative minds of their young chefs, this limited edition offers pizza lovers a chance to delve into an entirely new realm of flavor and customization.
The Joy of Customization
Domino's Pizza has long allowed customers to tailor their pizzas with additional toppings and crust changes. However, research revealed that approximately 95% of their loyal customers rarely take advantage of these options. Recognizing this missed opportunity, a team of dedicated chefs set out to create unique combinations that elevate the pizza experience.
Imagine indulging in the famed 'Domino's Deluxe,' now reimagined with crispy fries and zesty Thousand Island dressing. This innovation transforms the beloved classic into a new, exciting dish that leaves you wondering why you hadn't tried it sooner!
Unique Offerings from the Ura Domino Menu
1. Magical Modified Potato on Deluxe: The signature 'Domino's Deluxe' pizza has undergone a spectacular makeover by the talented chefs. It features an ultra-crispy crust topped with savory fries and a drizzle of Thousand Island dressing, elevating the classic pizza to an entirely new level. The combination of textures and flavors creates a mouthwatering experience.
2. The Ultimate Underground Potato on Deluxe Mille-Feuille: For those seeking something even more extraordinary, 'the Ultimate Underground' offers a layered crust, melding the delightful elements of potatoes, seasoning, and rich cheese into a single slice of heaven. It's a hidden gem meant for true pizza aficionados.
3. Secret Caesar Parmesan Potatoes: Even the fries get a gourmet twist! With a refreshing Caesar dressing and an indulgent Parmesan cheese blend, this side dish is irresistibly delicious. The anchovy-infused dressing adds a touch of sophistication, making these fries a must-try.
Chef Hayato Goto's Journey
Chef Hayato Goto, who began his journey with Domino's as a part-time employee in 2018, has now made his mark as a product development professional. He expressed his excitement about bringing the 'Ura Domino' to life, wishing to share the endless possibilities of customization with customers. Goto hopes that patrons will explore and discover new favorites, with plans for future expansions if this initiative is successful.
Launch Details
The 'Ura Domino' menu will be available for a limited time from August 17 to September 13, 2026. Prices include:
- - Magical Modified Potato on Deluxe
- Takeout: S 1,950 JPY / M 2,230 JPY / L 2,720 JPY
- - Ultimate Underground Potato on Deluxe Mille-Feuille
- Takeout: S 2,340 JPY / M 2,920 JPY / L 3,710 JPY
- - Secret Caesar Parmesan Potatoes
A Legacy of Innovation
Started in 1985, Domino's Pizza has been a pioneer in home delivery in Japan, consistently introducing innovative products and services. With its emphasis on creating delicious pizzas, they strive to satisfy the cravings of pizza lovers everywhere. So why not explore the hidden flavors of Domino's this August and discover your new pizza obsession?
All prices include taxes. Availability may vary by location.
Topics Consumer Products & Retail）
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