Yebisu Beer Celebrates 135 Years with Art Exhibition by Hirohiko Araki

Introduction to the Event
Sapporo Brewery Co., a subsidiary of Sapporo Holdings, is excited to announce a special art exhibition titled "Savoring Yebisu's Beauty Through the Senses". This event, commemorating the 135th anniversary of Yebisu Beer, will run from September 10 to November 30, 2025, at Yebisu Brewery Tokyo, followed by a second installment from September 19 to September 28 in Osaka at KITTE Osaka's Sunken Garden. This initiative marks the second collaboration with renowned manga artist Hirohiko Araki, who has captivated audiences both in Japan and around the world for over 40 years with his unique style.

Details of the Exhibition
The first part of the collaboration, "Beauty Depicted in Yebisu," received acclaim for its contemporary reinterpretation of classic beauty artworks, presented through striking large-scale pieces that reached 3 meters in height. The upcoming exhibition will showcase five stunning artworks, including two new pieces titled "Moonlight Rocket" and "Bird Watching", along with three pieces from the previous exhibition. These art pieces will be displayed at a breathtaking height of 3.5 meters, offering visitors an immersive experience.

At the exhibition, attendees can interact with the art through various sensory mediums, including photogenic spots, audio commentary, and even taste a limited-edition beer inspired by Araki's artworks. This original brew, named "Golden Odyssey - The Adventure of Gold", is specially crafted to complement the exhibition. In addition, starting from September 17, attendees can purchase exclusive merchandise featuring Araki's designs, including T-shirts and clear files.

Osaka Exhibition Features
Due to popular demand, the exhibition will also be presented in Osaka for the first time, running from September 19 to September 28. Visitors will have the opportunity to see the new artworks, as well as the favored pieces from Tokyo. This Osaka showing will include graphic works up to approximately 2.4 meters, alongside a splendid assortment of Yebisu beer, allowing patrons to sip while they admire the artworks.

History and Legacy of Yebisu Beer
Since its inception in 1890, Yebisu Beer has been a pioneer, committed to providing authentic German flavors while constantly refining its craft. Using 100% malt, Yebisu yeast, and aromatic hops from Bavaria, the brewing process emphasizes quality and long-term maturation. This ensures a rich and full-bodied flavor profile that has become synonymous with Yebisu excellence.

Unique Limited-Edition Beer
The "Golden Odyssey - The Adventure of Gold" beer is crafted exclusively for the Yebisu Brewery Tokyo location. It features a unique blend of hops that evoke space imagery, complemented by "space barley," a descendant of barley that has been to the International Space Station, providing a cosmic connection to Araki's artwork. This IPA-style collaborative beer offers a minty and citrus note befitting its cosmic theme, inviting beer lovers to enjoy it alongside stunning visual art.

Conclusion

Araki's innovative works and Yebisu's rich history converge at this exceptional exhibition, set to inspire positive change and enjoyment among attendees. Nippon's dedication to beer culture is evident as they passionately continue to elevate their craft and engage with their audience creatively.

For those interested in the original merchandise and attendance details, the official website will provide up-to-date information regarding bookings and product availability.
Join us at this remarkable celebration of beauty, art, and beer!