It's a 10® Enterprises Celebrates Remarkable Growth and Innovation with Multiple Awards in 2026
In a year that's been nothing short of transformative, It's a 10® Enterprises, the brainchild of entrepreneur Carolyn Aronson, has experienced unprecedented growth and innovation in the beauty industry. The company celebrated its achievements recently by garnering six prestigious awards from SheFinds in the 2026 Best New Beauty Awards across three of their brands: F.A.S.T. Haircare, Rewind It 10, and Cloud Haircare. This recognition is a testament to the brand's unwavering commitment to providing quality and innovative solutions for haircare enthusiasts.
Carolyn Aronson, who founded It's a 10® Haircare two decades ago, has successfully expanded the brand into a diverse portfolio that addresses a variety of consumer needs. The six awards received highlight the effectiveness of her evolving strategy as the brand aims to cater to different market segments. Among the honored products are the F.A.S.T. Maximum Length Duo Kit and the Rewind It 10 Progressive Greyaway Shampoo, both designed to meet the specialized requirements of today's consumers.
The expansion of F.A.S.T. Haircare has been particularly noteworthy. Originally with minimal U.S. retail presence, the brand has successfully scaled to over 5,000 retail locations, including major players like CVS and Amazon. This impressive growth demonstrates F.A.S.T.'s commitment to harnessing clinically proven technology to support hair health, making it a global competitor in the haircare space with presence in 40 countries.
Rewind It 10, launched in collaboration with cultural icon Fat Joe, is making waves in the men’s grooming market. With a fresh approach and strong partnerships, such as their collaboration with DJ Khaled, Rewind It 10 has seen substantial retail growth, now reaching over 7,000 locations. The recognition from SheFinds for their innovative Progressive Greyaway Shampoo further establishes Rewind It as a pioneering force in modern men's grooming.
Similarly, Cloud Haircare has made strides since its introduction. Designed to deliver high-quality haircare at accessible price points, Cloud has rapidly gained traction in the mass market, now present in more than 7,000 locations at retailers like Walmart and H-E-B. This brand is succeeding in appealing to a younger demographic seeking quality without breaking the bank.
This landmark year hasn't just been about growth in terms of products and retail partnerships; it has also been a year of significant recognition for Carolyn Aronson herself. She made her mark on the Inc. 2026 Female Founders 500 list, acknowledging her as one of the entrepreneurs shaping the beauty industry’s future through innovative leadership and growth.
Further solidifying the brand’s legacy, the flagship It’s a 10® Haircare brand is celebrating its 20th birthday. To coincide with this milestone, the brand announced Khloé Kardashian as its first-ever Global Brand Ambassador, looking to infuse fresh energy and reach a new generation while maintaining its reputation for quality and performance.
Her journey began years ago, armed with a singular vision to simplify women’s hair routines through exceptional products. Today, It’s a 10® Enterprises embodies much more: a diverse empire of brands built on the same foundational philosophy focused on identifying consumer needs and delivering solutions.
As its portfolio continues to evolve, It’s a 10® Enterprises remains committed to innovation, accessibility, and inclusivity in beauty. With a vibrant array of product offerings including It's a 10® Haircare, F.A.S.T. Haircare, and the innovative ARISE Haircare about to launch, Carolyn Aronson leads her brands into a promising future, setting the stage for sustained success and continued impact in the beauty industry.
Carolyn Aronson, who founded It's a 10® Haircare two decades ago, has successfully expanded the brand into a diverse portfolio that addresses a variety of consumer needs. The six awards received highlight the effectiveness of her evolving strategy as the brand aims to cater to different market segments. Among the honored products are the F.A.S.T. Maximum Length Duo Kit and the Rewind It 10 Progressive Greyaway Shampoo, both designed to meet the specialized requirements of today's consumers.
The expansion of F.A.S.T. Haircare has been particularly noteworthy. Originally with minimal U.S. retail presence, the brand has successfully scaled to over 5,000 retail locations, including major players like CVS and Amazon. This impressive growth demonstrates F.A.S.T.'s commitment to harnessing clinically proven technology to support hair health, making it a global competitor in the haircare space with presence in 40 countries.
Rewind It 10, launched in collaboration with cultural icon Fat Joe, is making waves in the men’s grooming market. With a fresh approach and strong partnerships, such as their collaboration with DJ Khaled, Rewind It 10 has seen substantial retail growth, now reaching over 7,000 locations. The recognition from SheFinds for their innovative Progressive Greyaway Shampoo further establishes Rewind It as a pioneering force in modern men's grooming.
Similarly, Cloud Haircare has made strides since its introduction. Designed to deliver high-quality haircare at accessible price points, Cloud has rapidly gained traction in the mass market, now present in more than 7,000 locations at retailers like Walmart and H-E-B. This brand is succeeding in appealing to a younger demographic seeking quality without breaking the bank.
This landmark year hasn't just been about growth in terms of products and retail partnerships; it has also been a year of significant recognition for Carolyn Aronson herself. She made her mark on the Inc. 2026 Female Founders 500 list, acknowledging her as one of the entrepreneurs shaping the beauty industry’s future through innovative leadership and growth.
Further solidifying the brand’s legacy, the flagship It’s a 10® Haircare brand is celebrating its 20th birthday. To coincide with this milestone, the brand announced Khloé Kardashian as its first-ever Global Brand Ambassador, looking to infuse fresh energy and reach a new generation while maintaining its reputation for quality and performance.
Her journey began years ago, armed with a singular vision to simplify women’s hair routines through exceptional products. Today, It’s a 10® Enterprises embodies much more: a diverse empire of brands built on the same foundational philosophy focused on identifying consumer needs and delivering solutions.
As its portfolio continues to evolve, It’s a 10® Enterprises remains committed to innovation, accessibility, and inclusivity in beauty. With a vibrant array of product offerings including It's a 10® Haircare, F.A.S.T. Haircare, and the innovative ARISE Haircare about to launch, Carolyn Aronson leads her brands into a promising future, setting the stage for sustained success and continued impact in the beauty industry.
Topics Consumer Products & Retail）
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