New Frozen Food Line from Poppu for Nostalgic Home Dining Experience

Poppu Brings Nostalgia to Your Freezer with New Frozen Products

After almost 50 years of serving delicious food in Ito-Yokado stores, Poppu has introduced a new line of frozen foods that can bring the charming flavors of their celebrated menu right into your home. Starting from April 6, 2026, customers can purchase one of the 11 new frozen items across 196 locations of Ito-Yokado, York Foods, and York Mart stores.

A Legacy of Flavor

Founded in 1975, the Poppu brand has ingrained itself into the hearts of many across various generations. As one of Ito-Yokado's standout food court brands, it boasts 24 locations in the Tokyo metropolitan area, drawing over 2.2 million visitors annually. This latest launch emphasizes Poppu’s dedication to maintaining its nostalgic appeal while adapting to the modern consumer’s lifestyle.

A Unique Offering

The new frozen food line is designed not only to replicate the flavors found in Poppu's stores but also to capture the essence of what makes Poppu special—affordability, deliciousness, and a sense of comfort. With flavors that consumers associate with Poppu, this collection enables easy preparation without skimping on taste or nostalgia. Each item caters to various lifestyles, especially focusing on dual-income families, families with children, and seniors, making Poppu a feasible dining option any day of the week.

Product Lineup

Let’s take a detailed look at the exciting new frozen products:

1. Poppu's Imagawayaki (8 pieces)
Price: ¥599 (tax inc. ¥646)
Description: Handmade by skilled artisans, these Imagawayaki are characterized by their thin, sweet dough encasing a generous 70% anko filling, bringing back childhood memories with every bite.

2. Poppu's Taiyaki (6 pieces)
Price: ¥499 (tax inc. ¥538)
Description: Similar to the Imagawayaki, these taiyaki are cooked by hand, offering a delightful experience with their thin dough and a sweetened 70% anko filling.

3. Poppu's Takoyaki (25 pieces)
Price: ¥499 (tax inc. ¥538)
Description: Utilizing large pieces of octopus, these takoyaki provide a satisfying texture and a flavorful taste enhanced by savory dashi.

4. Poppu's Chicken Breast Karaage (600g)
Price: ¥699 (tax inc. ¥754)
Description: Delight in this juicy chicken breast karaage, prepared with a flavor that appeals to everyone and is officially stamped with Poppu’s quality.

5. Poppu's Chicken Thigh Karaage (600g)
Price: ¥699 (tax inc. ¥754)
Description: Enjoy a tender and juicy chicken thigh option that follows the same appealing seasoning as its counterpart.

6. Poppu's American Dogs (6 pieces)
Price: ¥399 (tax inc. ¥430)
Description: Featuring a light, sweet batter, these hotdogs are seasoned to enhance the meaty flavor, making them a fun treat for all.

7. Poppu's Beef Croquettes (5 pieces)
Price: ¥399 (tax inc. ¥430)
Description: These croquettes blend the flavor of beef and the natural sweetness of potatoes, reminiscent of the delicious treats you could find at a neighborhood butcher shop.

8. Poppu's Hash Browns (8 pieces)
Price: ¥399 (tax inc. ¥430)
Description: Made with specially selected potatoes, these hash browns deliver a satisfying texture and flavor that will keep you coming back for more.

9. Poppu's Sausage Pizza (1 piece)
Price: ¥399 (tax inc. ¥430)
Description: This pizza envisions café-style offerings topped with ample sausage and two types of cheese for a hearty experience, perfect for home baking.

10. Poppu's Mayonnaise Corn Pizza (1 piece)
Price: ¥399 (tax inc. ¥430)
Description: A kid-friendly favorite, this pizza combines sweet corn and creamy mayonnaise, ensuring wide appeal among the family.

11. Poppu's Mega Fries (800g)
Price: ¥599 (tax inc. ¥646)
Description: A large-scale offering inspired by Poppu's popular fries, made with the same high-quality ingredients used in-store.

Embracing the Future

The launch of this frozen food range aligns with Ito-Yokado's commitment to responsive product development based on customer feedback. The aim is to enhance daily living for local customers by adding convenience and enjoyment to their dining experiences. Whether you're too busy to cook or just looking for an easy and delicious meal option, Poppu's new offering promises to deliver nostalgic flavors anytime you crave them.