#China #Shanghai #SEGA #Sonic #Bilibili World

Sega Thrills Fans at Bilibili World 2025

From July 11 to July 13, 2025, Sega proudly showcased its latest offerings at the highly anticipated Bilibili World 2025 in Shanghai, one of China's largest real-world events. With tickets selling out almost instantly upon release, the event attracted over 400,000 visitors, creating a vibrant atmosphere filled with enthusiasts of games, anime, and comics from across the country.

Sonic Racing Crossworld Steals the Spotlight

The center of the Sega booth featured the dazzling blue of Sonic Racing Crossworld. Attendees were treated to an impressive display of dynamic panels showcasing iconic collaborations featuring Sonic alongside popular characters like Hatsune Miku, Minecraft, and SpongeBob SquarePants, all of whom will also appear in downloadable content for the game.

The booth included a hands-on trial stage for four players, where participants could compete on large screens in an immersive setting with booming audio. Long lines formed throughout the day, with spectators eagerly watching the fierce races unfold. Adding to the excitement, Sonic himself occasionally stopped by to engage with fans, making the experience even more memorable. Prepare for the launch of Sonic Racing Crossworld on September 25, 2025!

Cosplay Extravaganza Featuring Sega and Atlus Icons

The booth was a haven for cosplay enthusiasts, showcasing beloved characters from Yakuza and Persona 5: The Royal. Visitors were excited to find photo spots crafted to resemble Kamurocho from the Yakuza series and the picturesque streets of Shibuya from Persona.

Cosplayers dressed as Kazuma Kiryu and Goro Majima took center stage from the popular Nintendo Switch title Yakuza 0: The Place of Oath - Director's Cut. Near the gate mimicking the iconic Tenkaichi Street, realistic replicas of traffic signs and even bicycles, often used as weapons in the game, provided an intense atmosphere as if a battle could erupt at any moment.

Meanwhile, the thrilling presence of Joker and Panther from Persona 5: The Royal captured the audience's attention. As fans flocked to capture pictures, the cosplayers struck beautiful poses, charmingly 'stealing' hearts immaculately.

Stamp Rally Draws Enthusiasm with Two Point Museum

Sega hosted an engaging stamp rally where attendees could collect stamps while exploring the booth to win grand prizes. One stamp station, the Two Point Museum, offered a unique photo opportunity, allowing attendees to take fun shots as ice-encased cavemen. Staff dressed as security guards and thieves playfully acted out comedic skits while assisting visitors with stamping, perfectly embodying the quirky spirit of Two Point.

Joe Musashi Appears at Shinobi Vengeance

Adjacent to the Sega booth was a visually stunning setup for Shinobi: Vengeance, set for release on August 29, 2025. Featuring an enormous key visual portraying a dramatic backdrop of Shanghai’s skyline, this booth commanded attention. Lizardcube, the game's developer, unveiled special artwork designed for this event, exhibiting the captivating skyline of Lujiazui.

A ninja dressed as Joe Musashi welcomed guests, showcasing swords and shurikens, further enhancing the atmosphere of excitement and intrigue around the booth.

Main Stage Packed with Enthusiastic Fans

On the second day of the event, the main stage turned into a buzz of activity with presentations for Shinobi: Vengeance and Sonic Racing Crossworld. Having gathered around 2,000 spectators, the presentations saw popular Chinese gamers, Heiyu Gao and KF Kaifeng, tackle the boss stage, delivering impressive combos and thrilling moves such as the 'Shinobi Execution,' drawing loud cheers from the audience.

Similarly, competitive play from the duo in Sonic Racing Crossworld added fervor to the atmosphere. Following the races, Producer Takashi Taki and Director Ken Kobayakawa took the stage, greeted enthusiastically in Chinese while sharing insights about the games. Exciting giveaways further heightened the audience’s engagement, cultivating a lively environment.

As we look ahead to this year's new game releases, Sega’s expanding global presence is undoubtedly something to keep an eye on.

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