Revitalization Project Begins for Oarai Park Hotel in Ibaraki Prefecture

Revitalization of Oarai Park Hotel in Ibaraki Prefecture

The Oarai Park Hotel, a cherished establishment located in the picturesque Ibaraki Prefecture, is set to undergo a significant revitalization spearheaded by Renoveru Inc., a company dedicated to promoting real estate utilization and renovation. The renovation project, in collaboration with PROSPER, will breathe new life into a hotel that has served as a staple of the community for nearly four decades.

Project Overview

Following the initial preparations that began in August 2025, the main construction for the project will officially commence in November 2025. This includes renovations of guest rooms, common areas, and the restaurant wing, with expected completion dates in early 2026. Specifically, the main building’s rooms and common spaces are slated to be finished by February 2026, while the restaurant wing is set to finish by June 2026. Reservations for some upgraded rooms will commence in October 2025, with the hotel aiming for a grand reopening in spring 2026.

Vision and Goals

The overarching aim of this project is to invigorate the local community, embodying the motto “Empower Japan.” The renovation will not only enhance the hotel’s aesthetics but also promote regional revitalization through the repurposing and renovation of underutilized properties. The concept of “Revival of Elegance” will be integral to the design, focusing on a wellness resort that stimulates the senses and provides guests with a rejuvenating experience.

With the support of PROSPER, the project is set to become a model for regional regeneration by utilizing local history and characteristics to restore the hotel’s status as a prominent destination. This will contribute to sustained growth, attracting visitors and enriching the local economy.

Strategic Solutions

PROSPER's leadership will ensure that the venture is aligned with community needs and desires, while Renoveru will oversee project management, planning, design, and construction. The operations for the service and dining sectors will be handled by Relocations Inc., a partner bringing expertise in hotel management.

Location Benefits

Nestled in Oarai Town, which is celebrated for its beautiful coastlines and proximity to local attractions such as the Aqua World Ibaraki Prefectural Oarai Aquarium, the hotel is poised to benefit from its rich tourism potential. Guests can enjoy regional culinary delights, historic sites, and various recreational activities including fishing, surfing, and golfing — all conveniently located just 90 minutes from the Tokyo metropolitan area.

Leadership Insights

According to Mr. Mikiharu Sato, a Partner Director at PROSPER, this partnership with Renoveru aligns with their shared vision of enhancing the value of local communities and fostering tourism. He emphasized that Oarai Town is rich in leisure opportunities, aiming to attract visitors year-round.

Similarly, Mr. Toshihiko Saigo, Head of Urban Development at Renoveru, expressed his commitment to not only revitalize the hotel but also celebrate and reinterpret local culture and resources, making it an outstanding example of urban renewal across Japan. “We are focused on blending the memories and affection for this place into a concept that resonates with both locals and guests,” he stated.

Conclusion

The revitalization of Oarai Park Hotel stands as a testament to a new era of tourism and community engagement in Ibaraki Prefecture. By restoring its former grandeur, this project aims to enhance the visitor experience while honoring the legacy and cultural significance of the establishment. As the project unfolds, it promises to be a cornerstone of local development and a beacon of hospitality, welcoming guests old and new to its rejuvenated spaces.

Additional Details

- Building Name: Oarai Park Hotel
- Location: 8249-10 Isohama, Oarai Town, Ibaraki Prefecture
- Total Site Area: Approximately 14,390.53 m²
- Reconstruction Details: Renovations of the main building (guest rooms and common areas) and restaurant wing.

For more information, visit the official sites of Renoveru and PROSPER to stay updated on this transformative project.