#Japan #Shibuya #Asmark #Overseas Research #Survey Strategy

Successful Overseas Surveys: Understanding the Differences

In today's global marketplace, the significance of overseas surveys has grown exponentially. As companies look to expand their products and services internationally, understanding consumer values and needs in different cultures is more critical than ever. However, businesses often encounter several challenges when conducting surveys abroad. Issues such as "we conducted the survey using the same process as in our home market, but it didn’t work" or "we received fewer responses than expected" are common. These challenges highlight the fundamental differences that exist in the methodologies used for domestic versus overseas surveys.

To help clarify these distinctions, Asmark Co., Ltd., based in Shibuya, Tokyo, will host a free online seminar on May 22, 2025, at 13:00. This seminar aims to breakdown the survey process into manageable components, examining each stage from planning and deployment to analysis, emphasizing the cultural and linguistic gaps that can affect outcomes.

Importance of Understanding Survey Flows

The seminar is ideal for those who wish to:

• - Gain insights into the different strategies required for domestic versus overseas surveys.
• - Acquire a comprehensive understanding of conducting overseas surveys.
• - Explore potential avenues for international expansion for their products or services.

As the world becomes increasingly interconnected, developing a robust understanding of how to engage with diverse consumer bases is vital. Many businesses are leaving the quality of their surveys to chance, which can lead to misguided marketing strategies and wasted resources.

Common Pitfalls in Overseas Surveys

Understanding why methods that work in domestic markets may fail abroad is a focal point of the seminar. The challenges faced when conducting surveys across different cultural landscapes can often be traced back to basic assumptions. For instance, factors such as social norms, language use, and even the structure of questions can dramatically influence responses. The seminar will delve into specific examples and discuss various pitfalls that businesses might encounter when conducting overseas surveys.

Effective Design and Implementation Strategies

Participants will benefit from practical tips on survey design and implementation that are tailored to meet the needs of international respondents. By learning from past experiences and successes, attendees can equip themselves with the necessary tools to optimize their survey strategies. The session will emphasize practical insights that can dramatically enhance the success rates of overseas surveys. This knowledge is crucial for making informed decisions that drive global marketing efforts.

Webinar Details

• - Date and Time: May 22, 2025, from 13:00 to 13:30
• - Capacity: 500 participants
• - Cost: Free of charge
• - Speaker: Momoko Ogawa from Asmark's Global Research team
• - Bonus: Free distribution of seminar materials

In a climate where understanding the customer is paramount, this seminar delivers valuable insights to enhance the quality and effectiveness of overseas surveys. By adjusting methodologies to local contexts, businesses can significantly improve their chances for success in the global marketplace.