#Japan #Tokyo #Laundrin #Fresh Mojito #Hiroshi Hirano

Laundrin’s New Visual Featuring Hiroshi Hirano

On May 1, 2026, premium home care brand, Laundrin, will introduce its much-anticipated key visual featuring brand ambassador, Hiroshi Hirano. The visual is intended to embody the essence of fine fragrances that Laundrin cherishes, paired with Hirano's graceful presence, evoking a moment of clarity and tranquility.

Laundrin promotes a lifestyle where one can enjoy fragrance as one does fashion, offering a broad range of products including fabric softeners, fabric mists, and room diffusers, all designed to enrich daily life. The newly released visual for the “Fresh Mojito” scent reflects the brand’s slogan, “a hint of hope,” capturing the interplay of light in water and the magical sparkles that flutter in the air.

The imagery portrays Hiroshi Hirano immersed in a dreamlike atmosphere with flowing hair and a serene expression, vividly conveying a gentle positivity that the “Fresh Mojito” fragrance spreads throughout daily moments. It emphasizes the brand’s effort to bring ease and joy into people's lives, especially during fleeting moments that matter most.

The overall visual is enveloped in a deep blue color scheme, creating a dreamy quality backed by transparency. The soft blending of light dots inspires memories of the refreshing Caribbean breeze that pairs with the mild sweetness of the “Fresh Mojito” scent. Flashes of peppermint and citrus deliver a refreshing blast, subtly overlapping with a floral touch that creates an atmosphere of lightness, leaving a tender aftertaste lingering in the air.

Hiroshi Hirano gazes thoughtfully into the distance, expressing an inner strength and a calm determination for the future. This new visual is not merely an aesthetic piece, but a message of hope and companionship, enchanting viewers and delivering a “hint of hope” to their hearts.

About Hiroshi Hirano

Hiroshi Hirano, born on January 29, 1997, in Aichi Prefecture, has rapidly established himself in various fields. In October 2023, he joined forces with Yuta Jinguji and Yuuta Kishi to form the group “Number_i.” Their debut digital single, “GOAT,” will be released in January 2024. Throughout his career, Hirano has excelled in music, fashion, and beyond.

About Laundrin

Founded in 2013, Laundrin is recognized for its premium range of home care products. The flagship softener, “Classic Floral,” has achieved the number one sales rank in its category for seven consecutive years since 2019. Celebrating its 10th anniversary in August 2023, Laundrin launched the tea fragrance product “Good Tea Time,” which sold over 1.1 million units in just one month.

The brand is committed to addressing environmental concerns, notably the microcapsule issue affecting marine life, and has never utilized microcapsules in its products. Laundrin incorporates organic plant extracts into its formulations, resulting in a softener safe for babies' clothing, further solidifying its reputation among consumers.

Laundrin aims to transcend beyond just being a “good-smelling softener,” seeking to resonate deeply with hearts and lives through the invisible power of fragrance.

For more information, visit the official Laundrin store: Laundrin Official Store.