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Spirit Airlines and Arrivia Team Up for Free Spirit Cruises® Enhancement

In a significant announcement that enhances travel rewards, Spirit Airlines has partnered with Arrivia, a leader in travel loyalty and reward solutions. This collaboration officially began on November 3, 2025, with the launch of Free Spirit Cruises®, a brand-new cruise booking platform focused on providing exclusive savings and rewards to members of the Free Spirit® loyalty program.

A New Era for Rewards

With this innovative platform, Free Spirit® members and eligible credit card holders can enjoy access to discounted cruise fares. One of the most exciting aspects of the Free Spirit Cruises® is that members can earn Free Spirit points on every booking they make, converting their travel from air to sea seamlessly. This addition aims to enrich the experience of loyal Spirit Airlines travelers, allowing them to earn rewards in both contexts.

Mike Nelson, CEO of Arrivia, expressed enthusiasm over this partnership, stating, “This collaboration brings together two brands that understand value-conscious travelers. We’re excited to help Spirit Airlines elevate its loyalty experience by giving Free Spirit members new ways to explore the world—whether by air or sea—while earning the rewards that make travel even more accessible.” This sentiment reflects the growing trend of loyalty programs that are less rigid and accommodate various travel preferences.

Bridging the Gap Between Air and Sea

Chris Daugherty, the Director of Loyalty and Guest Experience at Spirit Airlines, highlighted the limitless possibilities presented by this collaboration. He remarked, “Travelers have long trusted Spirit for affordable flights and exceptional value, and now they can unlock exclusive new savings and rewards on their next cruise. Our new partnership with Arrivia allows members to earn from the airport to the cruise port, making their next vacation even more rewarding.” This expansion speaks volumes about how airlines are diversifying their offerings to cater to the evolving needs of consumers, who increasingly see travel as a holistic experience rather than a series of isolated transactions.

The Free Spirit Cruises® platform isn't just about travel; it represents a larger trend in the travel industry toward integrated loyalty solutions that offer customers more than just points for flights. By allowing users to earn points for cruises, Spirit Airlines is providing an opportunity for greater engagement across travel segments, making the prospect of vacationing more enticing for frequent travelers.

Expanding Horizons

Arrivia has a track record of powering loyalty and rewards for various respected hospitality brands, including American Express and T-Mobile. Their expertise in travel technology will undoubtedly enhance the Free Spirit Cruises® experience by offering tailored solutions that resonate with customer desires. As the cruise segment of travel continues to gain traction, initiatives like this highlight the potential for airlines and travel companies to create comprehensive reward systems that keep pace with changing consumer behaviors.

As this partnership unfolds, it will be fascinating to see how Sprit Airlines integrates the offerings of Free Spirit Cruises® into its existing loyalty framework, encouraging members to harness the full potential of their Free Spirit points and explore new destinations via cruise vacations.

In conclusion, this partnership marks an important step in innovation within the travel industry. By aligning with Arrivia, Spirit Airlines is not only enhancing its loyalty program but is also setting a new standard for what rewards can look like in the modern travel landscape. The future of travel rewards is here, bridging the gap between various modes of travel and accommodating the diverse preferences of today’s travelers.

About Arrivia

For over 25 years, Arrivia has been at the forefront of travel loyalty and rewards, supporting brands by providing unique value through personalized customer experiences. Their innovative travel privileges technology platform ensures that members of various loyalty programs receive exceptional service, fostering customer loyalty through engaging travel rewards.

This newly formed partnership with Spirit Airlines adds to Arrivia's distinguished roster of clients and reinforces its position as a trailblazer in crafting innovative travel loyalty solutions. To learn more about Arrivia and how they are enhancing customer loyalty in the travel sector, visit arrivia.com.