#Japan #Tokyo #FANCL #Kale #House Foods

Unique Collaboration: House Foods and FANCL

In a groundbreaking partnership, House Foods Co., Ltd. and FANCL have announced the development of their newest product: the "Deep Steamed Basil and Kale Pasta Sauce." This innovative sauce will be available in a limited release of just 1,000 bags on October 15, 2025, exclusively through FANCL’s online store and its direct-managed restaurant, FANCL BROWN RICE MEALS. Each bag contains 17.4g (8.7g x 2) and is priced at 1,300 yen (tax included).

Product Features

This pasta sauce is a powdered blend that captures the rich taste of deep steamed basil, a proprietary ingredient of House Foods, combined with the sweetness and umami of domestically sourced kale from FANCL. Simply mix the sauce with olive oil and the pasta water and toss it with your favorite cooked pasta to enjoy a delicious, effortless meal. It’s the perfect option for those looking to indulge in a gourmet experience with minimal effort, particularly for weekend dining.

What is Deep Steamed Basil?

Deep steamed basil is created using techniques derived from Japanese tea processing, including steaming and slow drying while kneading. This unique approach results in a dry basil product that captures the fresh aroma and rich umami of raw basil while maintaining the convenience of a dried herb. With its enhanced color and fragrant sweetness, deep steamed basil brings a superior depth of flavor to your dishes.

The Spark of Collaboration

The partnership between House Foods and FANCL aims to deliver new tastes and nutritional value to consumers. House Foods had been exploring the potential of deep steamed basil since its introduction in 2018, aiming for an easy-to-use product that retains the natural flavors of the herb. Meanwhile, FANCL has substantial experience with kale, having launched its green juice product line using 100% domestically sourced kale back in 2000. Recognizing each other's values and dedication to promoting healthy eating, the two companies embarked on creating their first collaborative pasta sauce that is not only gluten-free but also highlights the best qualities of the key ingredients.

During the development phase, FANCL requested that the sauce enhance the inherent flavors of kale while minimizing its often strong earthy notes. By focusing on maximizing flavor extraction and combining deep steamed basil with almond powder and a range of spices like allspice, nutmeg, clove, and cardamom, the teams successfully crafted a pasta sauce that beautifully balances the tastes of both kale and basil.

The FANCL team expressed their delight during the product testing phase at House Foods' development lab, stating, "The kale is nicely integrated, and it's delicious!" This endorsement signifies the confidence both companies have in their innovative product.

Expert Opinions

Kazumi Saino, Spice Master at House Foods:
"We commenced the development of deep steamed basil with the goal of making spices and herbs an everyday experience for consumers. Collaborating with FANCL, who shares this passion for food quality, we were excited to highlight the unique flavors of both ingredients. We dedicated significant effort to refine our spice development techniques, enabling us to create a uniquely flavorful product that offers a comforting dining experience - distinct from traditional pesto."

Yuri Suzuki, Dietitian at FANCL’s Food Tech Group:
"At FANCL, we have worked closely with kale to bring out its natural flavors for many years. However, we were also searching for ways to better communicate its inherent deliciousness. Partnering with House Foods has allowed us to blend deep steamed basil's enticing qualities with our expertise in kale, creating a product that highlights its natural sweetness and depth of flavor. We hope this product opens the door to new culinary experiences that enrich our customers' lives."

Versatile Usage

Being a powdered sauce, this product offers numerous possibilities for culinary creativity. Mix it with butter for a flavorful herb butter, combine it with olive oil for a delectable sauce for meats or fish, or stir it into rice for a hearty risotto. The options to customize are endless, making it a versatile addition to any kitchen.

Product Overview

• - Product Name: Deep Steamed Basil and Kale Pasta Sauce
• - Contents: 17.4g (8.7g x 2)
• - Price: 1,300 yen (tax included)
• - Release Date: October 15, 2025
• - Sales Channels: FANCL Online Store, FANCL BROWN RICE MEALS restaurant
• - Website for Updates: FANCL Online

This collaboration between House Foods and FANCL highlights the importance of innovation in the food industry, aiming to provide consumers with delicious and healthy meal options that cater to modern lifestyles.