Innovative Drinking Culture Using Measuring Cylinders Unveiled Nationwide in Japan

Celebrating 70 Years of Sanplatec with Creative Beverage Culture

In a bold move to revolutionize Japan's drinking culture, Sanplatec, a plastic manufacturing company based in Osaka, has announced its ambition to popularize a unique drinking method known as "Cylinder Drinking" by 2030. This initiative aligns perfectly with April Dream, a movement encouraging the sharing of dreams on April 1st, making it a symbolic launch date for this innovative cultural festival.

From the Lab to the Streets

The measuring cylinder, traditionally known for its role in laboratories to measure liquid volumes, is now stepping out from behind laboratory walls and into the vibrant ambiance of bars and restaurants across Japan. Establishments have already begun to serve beer and cocktails in these clear plastic cylinders, significantly grabbing attention on social media for their striking visual appeal.

Sanplatec’s designs ensure these cylinders are durable and user-friendly, thanks to the company's longstanding expertise in creating high-quality laboratory equipment. The lightness of the plastic compared to glass makes it easy to pour and drink from, while the octagonal base design prevents accidental toppling, enhancing the overall experience.

Envisioning a New Cheers Culture

By the target year of 2030, Sanplatec plans to collaborate with numerous bars, izakayas, and cafes nationwide to offer drinks in these measuring cylinders, turning "Cylinder Drinking" into a nationwide phenomenon. Participating venues will receive dedicated cylinders and are encouraged to promote this fresh movement through social media using the hashtag "#シリンダー飲み" (Cylinder Drinking).

Notably, this initiative isn't just for alcohol enthusiasts. Those who prefer non-alcoholic beverages can also partake, making it an inclusive way to engage with science and innovation.

Bridging Conversations in Research and Development

The vision behind "Cylinder Drinking" extends beyond merely offering a fun drinking experience. It aims to create informal settings where researchers can freely discuss their ideas and challenges. The goal is to encourage conversations like, "It would be great if we had this kind of tool in our labs," fostering an environment ripe for innovation.

To further support this exchange of ideas, Sanplatec will launch the "Platine® Idea Lab" web service in 2024, connecting researchers directly with manufacturers. This platform has already garnered responses from a diverse group of contributors, ranging from elementary students to university professors, leading to the successful development of multiple prototypes within just two years.

During the "Cylinder Drinking" events, spontaneous ideas that arise will be funneled into the Idea Lab, forming a direct pipeline to product development.

A Nationwide Festival in the Making

As the culture of "Cylinder Drinking" expands across the country, the ultimate vision is to host the "Idea Lab Festival," a simultaneous event celebrated nationwide. Through an online platform, researchers from various locations can connect and share their passions, creating a unified celebration of innovation and creativity.

On the milestone of its 70th anniversary, Sanplatec is committed to fostering a vibrant community of researchers through this unique cultural initiative.

Company Overview

Founded in 1960, Sanplatec specializes in blending plastic and technology, offering a wide range of scientific equipment and custom plastic products for laboratories and industrial applications. Their commitment to innovation has led to various solutions including cell culture containers and specialized items tailored to researchers' needs.