#Muscat #Japan #Tokyo #Lotte #Kurious

Lotte's New Drinkable Ice Cream: 'Kurious Muscat'

Lotte, a well-known Japanese confectionery company, is excited to announce the launch of 'Kurious Muscat', its latest drinkable ice cream, on April 20, 2026. This innovative product promises to deliver a fruity, juicy experience reminiscent of biting into ripe, luscious grapes. The cheerful tagline, “Let’s freshen up!” encapsulates the company’s desire to provide a burst of refreshing flavor to accompany the transition into springtime.

A Unique Flavor Experience

The star of 'Kurious Muscat' is the exclusive use of 20% Muscat of Alexandria juice, known for its irresistible aroma and delicious taste. This distinct fruit is renowned for its sweetness and rich flavor, making it the perfect choice for spring. To achieve its delightful juiciness, Lotte has implemented a specialized method called Aroma Cut Back Technology. This process involves capturing the aromatic components lost during the concentration phase and reintegrating them back into the juice, ensuring that every sip of 'Kurious Muscat' is packed with the true essence of this exquisite fruit.

The drinkable ice cream is designed for convenience, making it easy to enjoy with one hand. With finely crushed ice incorporated, 'Kurious Muscat' offers a light sweetness paired with a silky smooth texture, ideal for those warm spring days when you want something refreshing to cool you down.

Seasonal Delight

As consumers look for delightful indulgences during the changing seasons, 'Kurious Muscat' aims to elevate the senses with its vibrant flavor. Whether you’re seeking a pick-me-up during a busy day or a tasty treat on a sunny afternoon, this drinkable ice cream offers a delightful escape from the everyday grind.

Limited Edition Design

In addition to its mouth-watering flavor, Lotte is releasing a rare design of the packaging, that captures the essence of the Muscat grapes. The design features droplets of water on the grapes that create a playful smiley face, adding a touch of joy to this innovative product. This limited edition design aims to make moments of enjoyment even more special and is sure to delight collectors and snackers alike.

With an affordable suggested retail price of 194 yen (tax included) for a 135ml serving, 'Kurious Muscat' provides a unique yet accessible indulgence for everyone. However, consumers are reminded that as with any ice cream, once it melts, refreezing can alter the product’s quality. Therefore, enjoy it fresh for the best experience!

Conclusion

Mark your calendars for April 20, and don't miss the chance to experience 'Kurious Muscat'. These refreshing new flavors paired with Lotte's innovative approach to dessert are sure to be a highlight in your springtime treats. Celebrate the season with a sip, and let the refreshing taste of Muscat invigorate your day!

For more information, visit Lotte's official site at Lotte.