#Japan #Tokyo #FamilyMart #Onigiri #Breakfast Campaign

FamilyMart's New Breakfast Promotion

From May 12 to May 18, 2026, FamilyMart is rolling out a special breakfast campaign offering two types of onigiri and a choice of tea for a cost-effective breakfast option. Starting at just 147 yen (excluding tax), customers can purchase two onigiri along with select FamilyMart teas. The highlight of this promotion is the "Morning Deal!" where, during specific hours from 5 AM to 11 AM, customers can effectively get their tea for free with the purchase of the onigiri.

Affordable and Delicious Onigiri

In response to rising living costs and a growing awareness of budgeting, FamilyMart has prioritized delivering affordable meal options. The new onigiri varieties are crafted to provide a rich taste experience from the first bite to the last. Each onigiri is infused with dashi flavor, enhancing the overall taste and making them an enjoyable choice for those looking for quick, satisfying meals. Notably, these onigiri are designed to be enjoyed without nori wrappers, allowing for a straightforward yet delicious flavor profile.

Promotion Details

The promotion encourages customers to stop by FamilyMart during their morning commute or school run for a quick and satisfying breakfast. When customers purchase two onigiri along with a corresponding FamilyMart tea, they receive a discount of 118 yen, effectively making the tea free.

• - Promotion Duration: May 12 to May 18, 2026, from 5 AM to 11 AM daily.
• - Applicable Products: All onigiri, with the exception of frozen items; eligible teas include FamilyMart barley tea, green tea, and jasmine tea (note: in Okinawa, the corresponding tea will be Taiwan oolong tea).

New Onigiri Offerings

1. Salmon Dashi Rice Onigiri with Salmon Mayo

• - Price: 147 yen (158 yen including tax)
• - Launch Date: May 12, 2026
• - Details: Made with seasoned rice cooked with soy sauce and salmon dashi, this onigiri is complemented by a rich salmon mayo filling that enhances its unique taste.

2. Chicken Flavored Rice Onigiri

• - Price: 147 yen (158 yen including tax)
• - Launch Date: May 12, 2026
• - Details: Featuring a delicious blend of chicken and dashi, this onigiri is filled with a subtly sweet mayo sauce, offering a satisfying meal experience.

Please note that imagery is for representation purposes only, prices may vary by region, and not all products may be available in every store.

FamilyMart is committed to connecting with customers and being a staple in their daily lives under the tagline, "With you, your convenience store, FamilyMart." This approach aims to create a reliable and welcoming environment for everyone.

45-Year Journey and Initiatives

FamilyMart is set to celebrate its 45th anniversary in September 2026. With the philosophy of ‘being the best,’ they continue to adapt to the changing landscape of convenience retailing, focusing on creating value across various aspects—including taste, affordability, excitement, innovation, environmental consciousness, and community engagement. A special anniversary campaign is underway, inviting customers to explore what makes FamilyMart noteworthy.

For more information about the 45th-anniversary initiatives visit: FamilyMart 45th Anniversary Site.