Vans Off The Wall Campaign
2026-06-16 02:07:32

Vans Launches Chapter Two of Off The Wall Campaign Highlighting Authentic Collection

Vans’ Latest Chapter in Off The Wall Campaign



Vans, the brand synonymous with action sports footwear and apparel, is excited to announce the launch of Chapter Two of its “Off The Wall” campaign. This campaign will focus on the brand's roots by spotlighting the iconic 'Authentic' style. Starting June 16, 2026, Vans will take a deep dive into the allure of Authentic, a shoe that has captured the hearts of enthusiasts for over 60 years.

The essence of this campaign is captured in its key message, embracing those who've dared to live authentically alongside Authentic itself. Vans seeks to honor those who embody the spirit of this slogan, celebrating the unconventional souls who define the present. Since its inception in 1966, the Authentic model has evolved into a beacon of self-expression—holding significance across generations and cultures alike. Its understated design allows wearers to showcase their unique personalities, resulting in endless possibilities of style.

New Additions to the Authentic Collection


Among the exciting new arrivals is the Premium Authentic Ibiza. Crafted from luxurious, long-haired mohair and adorned with studs, this bold addition adds playful texture to the classic silhouette. It's more than just a shoe; it’s an accent piece that enhances any outfit with its quirky character. The texture invites individuality and fun, encouraging users to embrace their unique style.

In addition, the Authentic Duck Canvas represents durability and age-old charm. Made from tough duck canvas, this shoe’s rustic appeal only increases with wear, showcasing the authentic design in its simplest form. Its minimalistic silhouette seamlessly integrates into everyday wardrobe while ensuring longevity, making it a staple that fits effortlessly into one’s daily attire.

The premium offerings like the Premium Authentic Ibiza will be available starting June 18, alongside a variety of products within the campaign that can be found in Vans' official online store, Vans Store locations, and authorized dealers.

The Faces of Chapter Two


This campaign features four remarkable personalities, each bringing their distinct flair from different fields. Rapper and producer Feng, singer-songwriter and artist Ecca Vandal, surfer Mikey February from the Vans Team, and skateboarder Ruby Lilley all embody a unique sense of style. Though their disciplines vary from music and art to surfing and skateboarding, their commitment to authenticity resonates deeply with the “Off The Wall” philosophy. They will represent the spirit of individuality that Lies at the core of Vans’ culture.

The newly launched products include:
  • - Premium Authentic Ibiza - Available from June 18, 2026.
  • - Authentic Duck Canvas - Currently available.
  • - Authentic Boat Shoe (Marshmallow) - Priced at ¥10,450 (incl. tax), featuring a deck sole designed for excellent grip even on wet surfaces.
  • - Authentic Boat Shoe (Soft Slate Blue) - Also available at the same price point.

Explore More


For more information and to shop the latest collection, visit the Vans Official Online Store. Some of the other popular products such as Authentic Hi 2.0 and more from the Premium Authentic lineup are also available now.

About Vans


Part of the VF Corporation (NYSE: VFC), Vans was founded in 1966 in Anaheim, California. It has always been about pushing the boundaries within action sports footwear and apparel, establishing a presence in over 100 countries. Vans continues to encourage the free-spirited philosophies inherent in the “Off The Wall” concept, motivating individuals to express themselves creatively through action sports, art, music, and street culture. Van's innovative platforms, including the Vans Pipe Masters and the House of Vans, showcase an ongoing commitment to fostering creativity and community within these domains.


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Topics Consumer Products & Retail)

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