B Cart Expansion Success
2026-05-13 15:55:16

BtoB EC Platform 'B Cart' Achieves Milestones with 2,500 Companies and Over 1.35 Million Buyers

Introduction



The BtoB e-commerce platform 'B Cart,' developed by Dai, a company located in Nakagyo-ku, Kyoto, has rapidly expanded its digital infrastructure, reaching significant milestones as of May 2026. The platform has been adopted by over 2,500 organizations, and more than 1.35 million companies have utilized it to place orders through customized e-commerce sites.

Achievements in BtoB Transactions



As of May 2026, 'B Cart' has recorded over 2,500 implementations, actively facilitating transactions for over 1.35 million corporate clients. This impressive figure signifies a major milestone, especially in a business landscape that is witnessing a substantial shift from traditional methods like phone and fax to digital solutions. Just as banks transitioned from counter transactions to online services, companies are now experiencing an irreversible shift toward digital trading through 'B Cart.'

In Japan, with approximately 3.36 million small and medium-sized enterprises (SMEs), this indicates that more than one-third of domestic companies are now utilizing the 'B Cart' platform for their procurement processes. The domestic BtoB e-commerce market is rapidly growing, estimated at about 514.4 trillion yen, with an e-commerce rate climbing to 43.1%. 'B Cart' is evolving beyond merely being a systems provider to acting as a foundational digital infrastructure that supports the Japanese economy.

Addressing Challenges in Supply and Demand



With a deepening workforce shortage and rising costs, companies face the immediate challenge of enhancing productivity with limited human resources. 'B Cart' offers a solution by digitizing the traditionally analog order management processes, significantly reducing hundreds of hours of manual work each month. The 24/7 convenience of ordering boosts satisfaction among its buyers, thereby increasing order frequency and sales volumes. Additionally, the platform allows businesses to attract new customers nationally through its online presence.

Freed from mundane manual tasks, employees find more meaningful work, contributing to retention rates and expediting new hiring processes, which in turn fuels sustainable company growth.

Case Studies of Successful Implementation



1. Tsukikase Trading Co., Ltd. (Cosmetics Wholesaler): The company automated its order management, eliminating manual errors, and creating a buffer even with limited staff.

2. Marufuji Co., Ltd. (Bakery Ingredient Wholesaler): Achieving over 300 million yen in sales from its e-commerce operations alone, the firm saw improvements in productivity, securing 120 annual holidays, alongside wage increases surpassing industry averages.

3. Sakanotōchu Co., Ltd. (Coffee Bean Wholesaler): Even with a 15-fold increase in orders, the company successfully reduced work hours, allowing for initiatives such as customer relationship management (CRM) and marketing automation (MA).

Comprehensive Solutions for BtoB Transactions



'B Cart' continues to evolve as a platform not only for order management but for resolving challenges across the entire business flow, including inventory management, logistics, and accounting.

  • - 'B Cart AI-OCR' (Launched March 2026): This service digitizes orders even from clients who still rely on faxes, thus eliminating analog processes and achieving full digitalization of order management.
  • - 'B Cart Deferred Payment powered by Money Forward Kessai' (Launched August 2023): A BtoB payment solution designed to streamline billing and deferred payment processes.
  • - 'B Cart Credit Card Payment' (Launching April 2024): A secure card payment service that can be integrated without additional development.
  • - 'B Cart App Store' (Launched June 2022):Offers various applications that can be integrated with 'B Cart' for optimized business flows.

Future Prospects



With a mission to transform the way businesses operate, we plan to enhance functionalities and release further applications based on user feedback, contributing to the advancement of the BtoB industry. Just as bank transfers transitioned seamlessly to online banking, we aim for a future where BtoB transactions become the norm in e-commerce. Leveraging the foundation of 2,500 companies and 1.35 million buyers, we are committed to driving digital transformation across all Japanese enterprises.

For further information on 'B Cart,' visit our website.


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Topics Consumer Products & Retail)

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