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Hippo's Housepower Report: Homeowner Trends for 2025

As the landscape of homeownership evolves, Hippo, a prominent name in proactive home protection, has just unveiled its third annual Housepower Report. This insightful analysis is based on a national survey of over 2,000 U.S. homeowners, providing a glimpse into their priorities and strategies as they navigate challenges in 2025.

Financial Pressures Increase: A Look Back at 2024

2024 proved to be a challenging year for homeowners. An alarming number of them, nearly half, reported unexpected repair costs exceeding $5,000—a 10% increase from the previous year. The most prevalent issues included water damage, roof problems, and issues with doors and windows. Strikingly, 83% of homeowners faced unforeseen home repairs, a significant rise from 46% in 2023. This surge in repairs highlighted a worrying trend: 47% of homeowners felt their financial stability was compromised by these sudden expenses, pushing them towards a focus on preventative care—a vital strategy in today’s unpredictable economic climate.

Homeowner Strategies for 2025

Looking ahead, it becomes evident what homeowners prioritize in their efforts to protect their most significant asset, their home. According to the report:

Emergency Planning

29% of homeowners deem emergency preparedness a focal point for 2025. The trend is shifting towards creating or updating emergency plans, with nearly half (47%) currently engaged in this task.

Insurance Awareness

With the rising costs of home repairs, nearly half (46%) of homeowners recognized the importance of reviewing insurance in 2024. As we move forward, 42% plan to reassess their home insurance policies in 2025 while 31% are considering additional coverage like flood insurance.

Embracing DIY

In the realm of home maintenance, 55% intend to take on more DIY projects to reduce expenses. This proactive approach does not just save money—it may also allow homeowners the flexibility to invest in upgrades or further insurance premiums.

Sustainability Matters

A significant 59% of respondents have identified energy efficiency and sustainability as priorities, indicating a willingness to make upgrades such as smart thermostats or enhanced insulation—measures that can pay off in the long run.

Preventative Maintenance: Balancing Cost and ROI

Despite the clear need for proactive home maintenance evident from the survey, it appears many homeowners are still reluctant to spend on seasonal upkeep. While 64% prioritize maintenance to enhance their home's condition, only a quarter allocated less than $1,000 for preventative maintenance in 2024, a stark contrast to the thousands spent on unexpected repairs.

Rising Regrets and Concerns

A staggering 73% of homeowners expressed regret about their home purchase in 2024, a notable increase from the previous year’s 63%. The top reasons included compromising on desired features and facing higher mortgage rates than anticipated. This realization has led many—59%—to contemplate relocation in light of their financial and personal objectives.

Moreover, concerns about extreme weather are escalating. Data from the report shows that 28% of homeowners are anxious about extreme weather preparedness, which translates to a growing need for robust home insurance and risk management strategies.

Conclusion: Embracing Proactive Protection

As Hippo continues to guide homeowners through the complexities of homeownership, it provides tailored protection plans and invaluable resources through the Hippo Home app. Homeowners are encouraged to stay proactive, utilizing personalized maintenance checklists and real-time insights to safeguard their homes effectively.

About Hippo

Hippo is dedicated to the joy of homeownership, leveraging technology and data to deliver innovative insurance solutions, enabling homeowners to focus on what truly matters—enjoying their homes. With various subsidiaries, including Hippo Insurance Services, the company continues its mission to simplify and enhance the homeowner experience.

For more information on homeowner strategies and insights from the Housepower Report, visit Hippo’s official site.