#Japan #Tokyo #Suntory #All-Free #Kenichi Matsuyama

Suntory Unveils New All-Free TV Commercial starring Kenichi Matsuyama

Suntory has launched an exciting new TV commercial for its non-alcoholic beer alternative, All-Free, featuring renowned actor Kenichi Matsuyama. This fresh advertisement, titled "Such Freedom, Indeed!", is set to air from April 4 nationwide in Japan. The campaign aims to embody the essence of freedom and refreshment, hitting a chord with both existing fans and potential new consumers.

Captivating Visuals and Storyline

The vibrant visuals of the commercial depict Matsuyama floating freely in the sky on a sofa, which is a striking metaphor for the freedom that All-Free provides. The scene opens with the satisfying sound of a can being opened, immediately signaling a release from the everyday grind. The commercial vows an exhilarating experience, as Matsuyama soars through a clear blue sky, embodying a sense of ease and liberation that All-Free seeks to promote to its audience.

Filmed using advanced techniques, including seven cranes and wire action cameras, the visual effects are nothing short of cinematic. The ad features the tagline, "Let’s open the lid of our hearts!" alongside the commercial's title, creating a compelling narrative centered around liberation and joy.

Accompanying the visuals is a catchy new song written specifically for the TV spot by Takuro Yamashita called "Finally Free." Its uplifting melody and the sound of the can being opened elevate the viewer's mood, enhancing the theme of freedom. The dynamic storytelling paired with Matsuyama's lively expressions and actions makes for a riveting advertisement that allows viewers to see themselves enjoying All-Free and creating memorable moments.

A Behind-the-Scenes Look

The shooting took place in early February, showcasing Matsuyama enthusiastic despite the winter chill. Dressed in a stylish spring outfit, he warmly greeted the crew while preparing to showcase his talents as the new face of All-Free. With each take, he expressed curiosity and a willingness to improve his performance based on the director's feedback, instilling a positive atmosphere on set.

From its inception, the floating sofa scene was an inventive shooting challenge. Under expert supervision, safety measures were paramount as Matsuyama was harnessed and lifted along with the sofa via complex rigging systems. His playful demeanor and spontaneous commentary demonstrates his natural charm, as he embraced the unusual scenario of floating in mid-air and effectively engaged with his audience.

Interestingly, during the shoot, Matsuyama discovered that even the cameramen were suspended in mid-air, capturing his remarkable journey through similarly secured apparatuses. This level of commitment is unprecedented in commercial filmmaking and adds to the excitement of the project.

Grand Scale Production

The floating scenes required an extraordinary setup, utilizing cranes and expert teamwork. Matsuyama expressed amazement at the immense 200-person crew working behind the scenes, likening the scale of the production to an action movie. This collaborative effort underscores the commitment Suntory has to deliver a unique and memorable advertisement that resonates with the audience, enhancing brand engagement and consumer interest in All-Free.

Conclusion

Suntory's renewed All-Free not only promises a refreshing taste but also aims to invigorate the non-alcoholic beverage market. With the mix of catchy music, vibrant visuals, and a compelling narrative brought to life by Kenichi Matsuyama, this new commercial signals a bold step forward in promoting a lifestyle of freedom and enjoyment. Make sure to catch the TV spot and experience the uplifting message that comes with each can of All-Free. You can also watch it on Suntory’s official YouTube channel starting April 4.