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A New Era of Heroism: Insights from Disney On Ice

In a captivating new survey released by Disney On Ice, the definition of heroism among today's youth is explored, revealing a remarkable shift towards valuing qualities that resonate with everyday life rather than traditional superhero traits. This research, conducted among 2,000 parents and children aged 5 to 11 in the UK, highlights how perceptions of heroism are evolving in the heart of modern society.

While iconic Disney characters undoubtedly hold a special place in children's hearts, with 44% still associating heroism with them, the survey indicates a broader, more inclusive view of what it means to be a hero. Interestingly, 66% of respondents recognize that heroic qualities can be found in the real-world individuals that surround them, such as teachers, parents, and community helpers. This reflects a significant cultural shift in how children are being raised to understand strength, bravery, and kindness as heroic traits.

Among the standout findings, bravery topped the list as the most critical hero trait for 57% of children, followed closely by helping others at 44% and kindness at 28%. Traditional attributes such as speed and strength, often associated with comic book heroes, were significantly less important, indicating a new era where moral character takes precedence over physical prowess.

The survey also brought to light that more than half of children, at 57%, still link the term 'hero' with superheroes, but a notable 39% associate the term with their parents or caregivers, and 35% see it in the dedication of emergency service workers. The respect children have for their teachers (24%) also surpassed that for celebrities and influencers (9%), suggesting a value placed on tangible, everyday contributions rather than distant fame.

A striking 81% of parents believe that Disney characters play a vital role in shaping their children's understanding of heroism, reinforcing the power of storytelling in nurturing values. Among these beloved figures, Moana emerged as a top choice, celebrated for her bravery and determination, while Elsa followed, reflecting traits of resilience and independence in the face of challenges.

To bring these insights to life, Disney On Ice welcomed athletes Montell Douglas and Zack George to compete in a thrilling showcase of strength and teamwork against the backdrop of ice skating. Their competitive spirit highlighted how heroism extends beyond just fictional narratives and into daily life challenges. Montell emphasized the importance of embracing challenges, reflecting the resilience and drive found in both sports and the teachings of values embodied by Disney characters.

The upcoming Disney On Ice tour, titled Find Your Hero, is set to highlight these themes further as it travels across the UK from October 29, 2025, to January 4, 2026. Audiences will witness iconic Disney characters like Mickey and Minnie Mouse come together, sharing timeless stories that emphasize the heroic qualities resonant with today's youth.

As children and parents alike engage with this new perspective, the understanding of heroism is gradually reshaped, reminding us that true courage and kindness often lie within our communities and everyday interactions. In the spirit of fostering a culture of empathy and support, Disney On Ice promises an enchanting experience that will inspire the next generation of heroes. With tickets available now, the excitement will unfold across cities like Birmingham, Nottingham, and London, encouraging families to discover what it truly means to be a hero in today’s world.

Through this initiative, Disney On Ice not only entertains but also enlightens, inviting children to recognize and celebrate the heroes that exist within their families, friendships, and communities. As we await the magic of the show, one message remains clear: heroism today is about being brave, kind, and positively impactful in our everyday lives.