Fiace Home Company Holds the 2026 All Store Conference in Tokyo

On June 2, 2026, the Fiace Home Company, a part of LIXIL Housing Research Institute, hosted its All Store Conference at the Tokyo International Forum. This event brought together franchise members from across the nation to celebrate their achievements from the previous year, and to announce new strategies aimed at establishing a new standard for home building.

The All Store Conference is not only a platform to recognize the hard work of franchisees but also an annual opportunity for members to engage in meaningful exchanges of ideas and communication. The conference began with a congratulatory message from Shinya Sato, President of Fiace Home Company, who also outlined the company’s vision for the future.

“The future of home building will transition from consumption to investment,” Sato declared. “We will view homes not merely as consumables but as investments in the health, time, and assets of the residents. We plan to establish clear standards, emphasizing ‘designs that leverage nature’s strengths’, ‘improvements for mental and physical well-being’, and ‘enhancing asset value for future generations’.

As we move into 2024, we have laid the groundwork based on the ‘Shu-Ha-Ri’ concept, signifying our journey of learning and mastery within the industry. This year, we will focus on establishing our unique style and fostering transformation, labeled as the ‘Departure’ year.”

The conference’s theme, “PIONEER NEXT STAGE – Early movers have the edge,” reflects a commitment to delivering environmentally friendly, long-lasting high-quality housing. As the company approaches its 20th anniversary in 2028, Sato encourages all franchisees to elevate each other and continue to offer “extraordinary lifestyles as a standard.”

The awards ceremony acknowledged outstanding contributions from various franchisees through competitions, including the ‘Period Contest’ and ‘Annual Contest’. Here, exceptional performances from the past year were recognized, with all attendees joining in celebrating these achievements. Details about the winners can be found on the next page of the conference materials.

Following the awards, a specialized交流会 (exchange meeting) took place, where departments such as sales, design, and construction connected with each other. Employees from all over shared insights on utilizing cutting-edge AI technology, troubleshooting challenges, and exchanging valuable information. This interaction underscored the strength of horizontal connections within the Fiace Home brand.

During the交流会, participants were divided into three teams—sales, construction, and design—to tackle pertinent issues within the franchise. The sales team focused on acquiring new customers, brainstorming event ideas that resonate with their target audience. The construction team discussed efficient material procurement and process management addressing current market conditions. The design team demonstrated the upcoming AI image generation tool, sharing its applications and benefits. Each session was vibrant, marked by practical discussions of real-world challenges and success stories, generating valuable insights that could be applied immediately.

The All Store Conference represents the essence of Fiace Home's philosophy, which emphasizes strong interconnections among franchise members. As a strong proponent of collaboration, Fiace Home aims to foster deeper relationships among its members continuously.

Overview of Fiace Home

Fiace Home strives to provide high-quality, sustainable housing that retains its asset value over time, captured by their motto, “Extraordinary lifestyles made ordinary.” The company actively addresses pressing environmental issues such as global warming, enhancing the fundamental performance of homes, while effectively utilizing natural energy through passive design to deliver safe, comfortable, and eco-friendly quality residences.

- Company Name: LIXIL Housing Research Institute Fiace Home Company
- President: Shinya Sato
- Head Office: 1-1-1 Nishinippon, Shinagawa-ku, Tokyo, 141-0033, Japan
- URL: LIXIL Housing Institute | Fiace Home

LIXIL Housing Research Institute Overview

LIXIL Group is a leader in the comprehensive fields of housing and living, engaging in manufacturing and distributing building materials and equipment. The company oversees a large-scale housing franchise chain under three major brands, including Aifuru Home, Fiace Home, and GL Home. Additionally, new voluntary chains for single-family housing and renovations are set to launch in 2024 and 2026, respectively.