Waterfront's Ultra-Light Carbon Umbrellas Reach 500,000 Sales Milestone!

Waterfront's Breakthrough: The NEW Ultra-Light Carbon Umbrella Series

In a remarkable achievement, Waterfront, the umbrella brand known for its innovation and quality, has surpassed 500,000 sales of its NEW Ultra-Light Carbon umbrella series as of April 20, 2025. Designed to be so lightweight that users often forget they're even carrying one, this umbrella series has captivated a wide audience since its launch.

The Reasons Behind NEW Ultra-Light Carbon's Popularity

1. Forgetting You’re Carrying It

One of the standout features of the NEW Ultra-Light Carbon umbrella is its extreme lightness, weighing less than most smartphones. This makes it an ideal companion for daily use as well as for travels or business trips, ensuring you stay dry without the extra burden.

2. Advanced Carbon Material

The umbrella utilizes carbon fiber material, renowned for its lightweight and durable properties, often used in aircraft manufacturing. Additionally, flexible fiberglass is employed in the outer structure, combining strength and adaptability.

3. Unisex Design

The elegant design of the umbrella appeals to all genders, making it a perfect item for families to share and suitable for people of all ages.

4. Diverse Options Available

The umbrella series caters to various lifestyles, offering models with rib lengths ranging from 50cm to 60cm. Buyers can select from rain umbrellas, sunshade umbrellas, and different designs, including popular traditional Japanese patterns cherished by international travelers.

The Evolving Product Line

1. Light as a Rice Ball?!

The NEW Ultra-Light Carbon (Color Variant) weighs about 99g, putting it in a category lighter than a rice ball. Priced at 1,650 yen (tax included), its affordability combined with a vivid color selection brighten any rainy day.

- Product Name: NEW Ultra-Light Carbon (Color Variant)
- Price: 1,650 yen (tax included)
- Size: Steel rib 50cm
- Purchase Link: Shop Now

2. Slim, Yet Spacious

The NEW Ultra-Light Carbon 60cm Foldable Umbrella boasts a larger steel rib of 60cm, appealing especially to male users. With a weight of approximately 140g, it’s perfect for everyday use and outdoor adventures.

- Product Name: NEW Ultra-Light Carbon Fold 60cm
- Price: 2,750 yen (tax included)
- Size: Steel rib 60cm
- Purchase Link: Shop Now

3. New Japanese Pattern Design for Travelers

Set to launch in February 2025, the NEW Ultra-Light Carbon 50cm Foldable Umbrella featuring Japanese patterns is already generating buzz. Weighing around 99g, it’s perfect for traveling, and comes in three patterns with a total of 12 color variations, making it a popular souvenir for those who buy multiple units.

- Product Name: NEW Ultra-Light Carbon Fold 50cm Japanese Patterns
- Release Date: February 2025
- Price: 2,000 yen (tax included)
- Size: Steel rib 50cm

4. Exclusive UV Block Version

Launching in February 2025, the NEW Ultra-Light Carbon UV Block Foldable Umbrella is a direct store exclusive. It features a UV cut rate of 100% and a heat shielding function while weighing just 130g, making it remarkably easy to carry.

- Product Name: NEW Ultra-Light Carbon UV Block Foldable 50cm
- Price: 2,750 yen (tax included)
- Release Date: February 2025
- Size: Steel rib 50cm
- Purchase Link: Shop Now

About the Waterfront Brand

Founded in 1986, Waterfront has sold over 200 million umbrellas, appealing to a broad demographic across various lifestyles. The brand is dedicated to innovative functionality while maintaining affordable pricing. A popular model, the thin Poke Flat umbrella has surpassed 24 million sales. In recent years, Waterfront launched the unisex brand LESS IS MORE in 2022 and the functional and stylish women’s brand umbulatio in 2023. Moving into 2025, the company aims to enhance customer awareness of their products and values through new strategic initiatives.

For more updates, follow Waterfront on social media: