#Marshmallow #Butterfinger #Halloween

Halloween Just Got a Marshmallow Makeover with Butterfinger's Latest Innovation

As the Halloween season approaches, Butterfinger has taken a nostalgic approach, launching their Marshmallow Butterfinger®. This innovative candy bar combines the beloved flavors of childhood with a modern twist that fans and new consumers alike will find irresistible.

Originally known for its famous crispy, crunchy texture and creamy peanut butter center, the new Marshmallow Butterfinger has hit the shelves after the success of the Salted Caramel variant. According to consumer testing conducted by Ferrero, around 83% of participants found the marshmallow flavor unique in the candy bar category, which is a testament to the product's innovative spirit.

A Reflective Twist on Tradition

The Marshmallow Butterfinger is more than just a candy; it encapsulates memories of classic treats like fluffernutter sandwiches. With its soft marshmallow coating enveloping the familiar crunchy peanut butter core, it provides an experience that resonates with consumers' nostalgia. And, with the Millennial and Gen Z demographic constantly looking for both comfort and unique experiences, this candy launches at the perfect moment to evoke fond memories this Halloween.

Kalyn Flournoy, the Senior Brand Manager for Butterfinger, stated, _“Following the extremely positive consumer response to Salted Caramel Butterfinger, we are continuing our flavor innovation journey by introducing a new twist on a classic flavor—marshmallow.”_ This new creation artfully combines the warmth of past Halloween traditions, such as homemade treats and costume parties, with the iconic taste of Butterfinger.

Partnership with Heidi Klum

In an exciting promotional move, Butterfinger has collaborated with the Queen of Halloween herself, Heidi Klum. The brand will be featured prominently at her 24th annual Halloween party—one of the most notable events in the seasonal calendar. At this festive gathering, attendees will be treated to the all-new Marshmallow Butterfinger, as well as classic offerings such as the Butterfinger-tini, a cocktail inspired by the candy bar that combines the flavors of butterscotch, chocolate, and peanut butter whiskey.

Heidi Klum expressed her excitement, saying, _“Halloween is my favorite time of the year, and what better way to celebrate than teaming up with an iconic candy bar brand that loves it just as much as I do?