Zatarain's® Unveils Reformulated Cajun Style Smoked Sausage for Flavorful Spring Dishes

Zatarain's® New Cajun Style Smoked Sausage: A Flavorful Twist on a Classic



Zatarain's®, the iconic brand synonymous with authentic New Orleans flavor, has officially launched its reformulated Cajun Style Smoked Sausage. Now available at grocery stores nationwide, this new recipe enhances the rich, mouthwatering taste that consumers have cherished for generations.

Crafted using high-quality ingredients, the Cajun Style Smoked Sausage is smoked to perfection, featuring a complex flavor profile that perfectly weaves together paprika, black pepper, red pepper, oregano, and thyme. Valda Coryat, the Vice President of Marketing at McCormick Company, shares, "Our customers wanted more New Orleans flavor, so we responded accordingly! The refreshed spice combination delivers a well-rounded taste that can elevate any mealtime occasion, from simple weeknight dinners to lively backyard barbecues."

As spring approaches, many families in the region look forward to the beloved tradition of seafood boils. Zatarain's Cajun Style Smoked Sausage acts as an ideal companion to shrimp, crab, lobster, and crawfish, bringing an extra punch of flavor to those festive boiling pots. To celebrate this relaunch, Zatarain's has partnered with Joy Wilson, an award-winning cookbook author and culinary expert, to present a brand new recipe: Zatarain's Classic Shrimp Boil with Garlic Butter Sauce. This delightful dish showcases a fusion of bold spices with the richness of butter, creating a contemporary spin on a cherished meal that's perfect for gatherings.

Joy Wilson enthuses about her experience cooking with Zatarain's, stating, "It’s our beautiful, bountiful boil season, and I picked up some great insights while spending time in Louisiana. The smoky spice of the Zatarain's Cajun Style Smoked Sausage is a game-changer – it brings just the right heat to my latest stovetop shrimp boil, which is a dish that truly gathers people around the table (no newspaper required!)."

For over a century, Zatarain's has been committed to delivering authentic flavors, having started its journey in 1889 by producing root beer extract. Today, it boasts a lineup of more than 200 products, including side dish mixes, frozen entrees, seasonings, and seafood preparations that embody the spirit of New Orleans cuisine. With its tagline 'Jazz It Up with Zatarain's,' the brand aims to transport customers to the vibrant bayou through every bite.

The new Cajun Style Smoked Sausage is currently on the shelves at major retailers, including Kroger and Walmart, making it easier than ever for fans to recreate the lively tastes of Louisiana in their own kitchens. To find out more about Zatarain's Cajun Style Smoked Sausage, browse recipe ideas, and locate a nearby store, visit www.zatarains.com and follow them on social media @Zatarains. Fans eager to discover recipes featuring Zatarain's Smoked Sausage can keep an eye on Instagram for updates from Joy the Baker.

As a proud brand under McCormick & Company, Zatarain's envisions a future where food brings people together, embodying the flavors and culture of New Orleans, one savory dish at a time. Explore the range of Zatarain's offerings and join the tradition of indulging in the fun and flavor of Louisiana cuisines with every meal.

Topics Consumer Products & Retail)

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