#Japan #Tokyo #Tenkai #PAMM #Meimei HakuHaku

Tenkai: The Art of Bathing

In an exciting initiative to transform bathing into a serene experience, the brand Tenkai will hold its first-ever pop up event on July 4, 2026, at the flagship store PAMM Home located in Omotesando, Tokyo, Japan. Managed by HanaKo Co., Ltd., the event will introduce Tenkai's inaugural product, Meimei HakuHaku, a unique sake lees bath salt, ahead of its official launch later that month.

A Unique Venue

PAMM Home, an exceptional flagship store, offers a cozy atmosphere within a renovated 80-year-old traditional house, providing a perfect backdrop for experiencing the Tenkai brand. This event represents a natural synergy between PAMM's focus on valuing time spent at home and Tenkai's commitment to enhancing the bath experience. Participants will have an exclusive opportunity to get a first look at Meimei HakuHaku in this inviting setting.

Event Highlights

The pop up will feature a special offer on the Meimei HakuHaku three-pack, available at a reduced price just for this event. Attendees can also engage in a special hand bathing experience utilizing a wooden tub, allowing them to savor the product's aroma and texture while immersing themselves in the Tenkai experience. To make the occasion even more memorable, the first guests to complete the hand bath experience will receive an original towel from Tosa-Tsuru Brewery and a refreshing yuzu drink.

About Meimei HakuHaku

Meimei HakuHaku is a luxurious bath salt crafted from sake lees sourced from Tosa-Tsuru Brewery, a renowned sake maker with over 250 years of history in Kochi Prefecture, combined with natural Japanese sea salt. This product promises to transform your bathing ritual into a romantic and relaxing journey for both the mind and body. The packaging features artwork by Yuta Niwa, known for his adept use of traditional Japanese techniques and materials, capturing the essence of liberation and tranquility that Meimei HakuHaku offers.

The creative direction of Tenkai, including Meimei HakuHaku, benefits from the unique perspective of haru of HUG, enhancing the brand's narrative with a sense of story and sensibility.

Brand Manager's Note

The brand manager of Tenkai expressed their excitement about introducing the very first product at PAMM Home, appreciating the connection between the warm ambiance of the renovated traditional house and the historical significance of the sake lees used in Meimei HakuHaku. The initiative signifies a meaningful collaboration with PAMM and HUG, both of which share a commitment to enhancing the experience of spending time at home. They look forward to welcoming attendees and sharing the world of Tenkai with them.

Product Details

• - Meimei HakuHaku Three-Pack (3包セット)

- Regular Price: ¥4,500 (Tax Included)
- Event Special Price: ¥3,980 (Tax Included)

• - Meimei HakuHaku Single Pack (1包)

- Regular Price: ¥1,600 (Tax Included)
- Limited Availability: Only the three-pack will benefit from the event special price.

Event Information

• - Event Name: Tenkai Pop Up Event
• - Organizer: HanaKo Co., Ltd.
• - Date: July 4, 2026 (Saturday), 11:00 AM - 7:00 PM
• - Location: PAMM Home, 2nd Floor Atelier Booth, 4-17-17 Jingumae, Shibuya-ku, Tokyo
• - Contents: Sale of the sake lees bath salt Meimei HakuHaku and hand bathing experience using a wooden tub.
• - Admission: Free entry, no reservation needed.

PAMM is a homewear brand that revolves around the concept of gifting pajamas, blending landscapes, emotions, and the essence of Japanese culture into unique textiles for relaxation and connection.

For more information about Tenkai, you can visit their official Instagram: Tenkai Official Instagram. To stay updated about product releases and more, follow them there. For inquiries, please contact HanaKo Co., Ltd. at [email protected].