Introducing RF1: A New Salad Brand by Meal Select to Enrich Your Dining Experience

Meal Select Unveils New Salad Brand RF1

In a move to adapt to the growing demand for convenient prepared foods, Meal Select Inc., a company specializing in ready-made meal delivery services, has announced the launch of a new salad brand RF1. Starting June 1, 2025, customers will be able to enjoy the exquisite "kit salads" from this flagship brand directly to their homes.

Expansion to Meet Refrigerated Food Needs

Meal Select, headquartered in Kashiwa, Chiba, is renowned for its regular delivery service that combines both refrigerated and frozen meals designed with guidance from registered dietitians. This variety allows families to easily customize their meals according to personal preferences. The feedback has been overwhelmingly positive, with many customers expressing a desire for fresh meals rather than just frozen options. As a response to these demands, the company has expanded its range to include the popular refrigerated foods from Kinokuniya, alongside their new offering of RF1 salads.

Customers have remarked on the convenience: "I used to think frozen meals were the only option, but having fresh choices has made me want to subscribe again!" The balance between frozen and fresh items, and the diversity of brands available seems to elevate customer satisfaction. With this strategic addition of new brands and expanded delivery service areas, Meal Select seeks to meet customer expectations effectively.

Discover RF1's Joy of Salad Making

The RF1 brand emphasizes enriching lifestyles through healthy and vibrant salads, catering to the current trend of people seeking nutritious meal options. This brand is a creation of Lock & Field Co., which also offers other frozen products like Kobe croquettes and RFFF. With the attentive feedback of customers seeking fresh offerings, RF1's inclusion was a natural progression.

One of the standout products, titled "Enjoy Making SALAD," is designed for ease and enjoyment. Fresh ingredients come pre-prepared, allowing customers to whip up a stunning salad within just three minutes at home. Reminiscent of dishes found in upscale department stores, these salads bring a touch of gourmet cuisine to the hustle of everyday life.

For instance, the "Roast Beef and Fried Gobo Salad with Umami Sauce" is priced at ¥996 (tax included), reflecting RF1's commitment to high-quality ingredients and flavors.

Kinokuniya Products Enhanced

In addition to RF1, Meal Select has also broadened its offerings from Kinokuniya, a well-known name in quality food products. The number of available chilled dishes has increased, alongside the introduction of various breads and sweets to the menu, now totaling 14 new items. This enables customers to enjoy a versatile range of options for breakfast or snacks.

Well-loved items such as the "Domestic Pork Black Vinegar Sweet and Sour Pork" at ¥496 (tax included) and "Domestic Wagyu Meat Tofu" at ¥691 (tax included) reflect the brand's dedication to providing high-quality meals.

Positive Reception of Deli Foods

Starting from March 1, the Deli Foods brand added up to 55 products to Meal Select's offerings, garnering positive reviews from customers who appreciate the affordability and accessibility of meal options. Popular items include the easily combinable options from Deli Foods, priced between ¥200 and ¥300, as well as more extravagant, hearty dishes from the Deli comer line, which range from ¥500 to ¥1000. Further expansion of both Deli Foods and Deli comer is on the horizon.

Expanded Delivery Area to Serve You Better

Previously limited to select districts, Meal Select has now expanded its delivery zone to encompass all 23 wards of Tokyo. This means an increased ability to serve busy households throughout the metropolis effectively, making it easier for everyone to access these delightful meals.

How to Order

Getting started with Meal Select services is easy through their online EC site. Simply register as a member and select a meal plan that fits your lifestyle, be it main dish, side dish, or a comprehensive plan including all three.

Company Overview

Founded by Masako Hatta and headquartered in Kashiwa, Meal Select Inc. is gearing up to provide not just meals, but a refreshing dining experience right at your doorstep. Explore the diverse food universe that Meal Select creates, and elevate your culinary experience with RF1 and Kinokuniya ingredients today! For more details, visit their EC site.