Adrian Kreter's Acquisition of Annanow Marks New Era for Omnichannel Solutions

On April 8, 2025, Switzerland-based Annanow announced the acquisition by entrepreneur Adrian Kreter, officially finalized in December 2024. This acquisition signifies a pivotal moment for Annanow as it aims to revolutionize omnichannel technology solutions across Europe. Founded in 2017, Annanow has adeptly navigated the growing complexities facing retailers in the eCommerce landscape. The company provides intelligent solutions that streamline the entire customer journey, from initial engagement to post-purchase service. Their advanced technology has forged a leading platform that effectively integrates physical retail with digital channels, seamlessly merging them into everyday operations and logistics. Annanow's unified commerce solutions are trusted by over 50 clients and 100 ecosystem partners, ranging from grocery chains to luxury brands and pharmaceutical companies. Benjamin Opel, the CEO of Annanow, expressed, "Our mission has always been to ease the intricacies of modern commerce without necessitating extensive technological implementations." He emphasized that this acquisition arrives at a critical juncture in the company's evolution. Thanks to Kreter’s ongoing investment, Annanow plans to deploy a new strategic vision aimed at deepening its market impact and exploring new vertical markets. The Annanow business model is predicated on cost predictability and operational efficiency, eliminating the need for hefty initial capital investments. This flexible and sustainable structure enables retailers to scale with confidence, providing a significant edge in a competitive market. Kreter has voiced his trust in Annanow's team and business model, stating, "Annanow stands out in my portfolio as an increasingly essential element for retail, showcasing innovation in eCommerce solutions through technology. I am thrilled to support Benjamin and the entire team in realizing Annanow’s strategic vision." With a diverse expertise in retail, logistics, IT, and fintech, the Annanow team offers a multifaceted perspective on every project, reinforcing the company’s commitment to delivering tangible value through technology and operational excellence. Their prospects remain robust, with unwavering focus on customer-centric solutions. For media inquiries, contact Benjamin Opel, CEO of Annanow AG, via email at [email protected] or call +41 79 878 31 71. Explore more on their website at www.annanow.com.