#USA #Hoboken #Amanda Batula #Vaseline #ShimmerGirl

Vaseline and Amanda Batula Launch the ShimmerGirl Collection

In a dazzling collaboration, Vaseline® and Amanda Batula have unveiled the limited-edition "ShimmerGirl" collection, designed to carry the summer's luminous glow through to fall. This innovative partnership blends beauty and beverages, presenting a unique opportunity for fans to elevate their radiance from within. Amanda Batula, a well-known TV personality, entrepreneur, and icon of glow, has perfectly partnered with Vaseline to promote the latest in skincare innovation - the Vaseline Shimmer Gel Oil.

This limited-edition collection, featuring exclusively designed packaging by Amanda herself, aims to redefine the concept of glow for the modern consumer. Launching on November 6th, the ShimmerGirl kit will be available exclusively on drinkloverboy.com, making it a must-have for beauty enthusiasts this season.

The ShimmerGirl Collection: What’s Inside?

The ShimmerGirl set consists of a delightful combination: three cans of Loverboy’s refreshing White Tea Peach Iced Tea – a zero-sugar, all-natural beverage with only 10 calories, accompanied by a bottle of Vaseline's renowned Glazed Glisten Gel Oil. This pairing is designed to create the ultimate glow-enhancing experience, allowing users to shine from the inside out.

Vaseline's Glazed Glisten Gel Oil, which has quickly risen to fame since its summer launch, became a viral sensation seen in high fashion on red carpets and in social media beauty tutorials. This product, with its illuminating transparency and non-greasy texture, has gained accolades from makeup artists, fans, and beauty influencers alike, solidifying its status as a seasonal beauty staple. The ShimmerGirl collaboration ensures that the glowing trend continues into the fall, fostering a sense of confidence no matter the season.

Kate Godbout, Vaseline’s North America Brand Director, expressed excitement about the partnership: "Shimmer is not just a summer trend; it's a lifestyle that allows you to feel confident in your skin all year long. Amanda’s lifestyle and influence make her the perfect choice to showcase how the Glazed Glisten Gel Oil can bring radiance and hydrated skin through every season. With ShimmerGirl, we're giving beauty enthusiasts a fresh way to incorporate 'glow' into their daily rituals."

Amanda Batula: The Creative Force Behind the Collection

Amanda Batula shares her enthusiasm for this unique project: "Serving as the Creative Director of ShimmerGirl was a natural choice. Collaborating with Vaseline to create an iconic, feminine design that brings together my favorite brands has been incredibly enjoyable and creative. There’s nothing that makes me feel more confident than summer’s glow, and the ethos of ShimmerGirl is all about celebrating that confidence, allowing you to shine bright every day."

To celebrate the launch, Vaseline and Loverboy will host an exclusive pop-up event at the Soft Bar, a trendy alcohol-free social space co-founded by Bravo star Carl Radke, on November 6th. This festive occasion will see the essence of Hamptons shine in the city, allowing fans to meet Amanda and experience the radiant appeal of the ShimmerGirl collection firsthand.

Attendees can look forward to beautiful photo ops, exclusive merchandise, and a chance to win the ShimmerGirl collection. Fans can register to attend starting now, but space is limited, so early sign-up is encouraged.

The ShimmerGirl collection will officially launch on November 6th, and consumers can easily purchase the Vaseline Shimmer Gel Oil and other Vaseline products from major retailers nationwide or online.

About Loverboy

Loverboy is renowned for its premium alcoholic and lifestyle beverages committed to redefining the drinking experience. Known for its uniquely flavored sparkling hard teas, sparkling wines, canned cocktails, and non-alcoholic teas, Loverboy uses only pure, high-quality ingredients—making its beverages gluten-free and naturally low in sugar or sugar-free. Founded by Kyle Cooke, with Amanda Batula as the creative force behind the brand, Loverboy has grown from a humble startup to a nationally recognized brand that resonates with consumers valuing transparency, quality, and fun.

For more information about Loverboy and the ShimmerGirl collection, please visit drinkloverboy.com and follow @DrinkLoverboy on social media.

About Vaseline

With over 150 years of caring for all skin types since the introduction of its original healing jelly, Vaseline® remains a trusted brand among dermatologists and households alike. Vaseline believes that skin health is a right, not a privilege, and aims to make healthy skin accessible to everyone around the globe. In line with its commitment, Vaseline actively promotes skin health initiatives, including the See My Skin database for diverse skin concerns and the Vaseline Healing Project, offering affordable dermatological services to underserved individuals.

About Unilever

Unilever is one of the world’s leading suppliers of beauty and personal care, home care, food, and ice cream products, operating in more than 190 countries and reaching approximately 3.4 billion consumers daily. With a workforce of 128,000, Unilever reported sales of €60.8 billion in 2024. Its well-known brands in North America include Dove, Hellmann’s, Vaseline, and several others. For more information about Unilever U.S. and its brands, visit: www.unileverusa.com.