Collaboration Hits Year Four: Introducing the Creamy Banana Custard Crepe!
In an exciting continuation of their collaboration, FamilyMart is set to release the highly anticipated "Banana Custard Crepe" on November 11, 2025. This year marks the fourth year of the partnership with the beloved dessert brand, Tokyo Banana, known for its iconic banana custard-filled sponge cakes. Priced at 249 yen (tax included 268 yen), the crepe will be available at approximately 16,400 FamilyMart locations nationwide.
Tokyo Banana, which has been a staple Tokyo souvenir since its launch in 1991, boasts a delightful blend of gentle sweetness and a fluffy texture. The unique dessert combines numerous elements that cater to sweetness enthusiasts and has continuously evolved through different product launches, including the Tokyo Banana Milk Waffle Cone in 2023 and the Tokyo Banana Pudding in 2024.
This year's product, the "Banana Custard Crepe," takes inspiration directly from the classic Tokyo Banana flavor profile. It features a smooth banana custard and creamy banana whipped filling, all enveloped in a chewy crepe shell that enhances the overall experience. The fluffy sponge adds an extra layer of texture, making you feel as though you are enjoying the original Tokyo Banana, but in a new and exciting form.
In a statement about the new product, representatives from Tokyo Banana expressed their enthusiasm, stating, "We have captured the essence of Tokyo Banana perfectly in this crepe. The gentle flavor of the banana custard pairs beautifully with the moist and fluffy sponge cake. Wrapped in the chewy crepe, it allows you to indulge in the delightful taste that Tokyo Banana fans have come to adore. We envision it not just as a fantastic snack but also as a luxurious treat for yourself."
The product embodies the spirit of Tokyo Banana, combining a delicate banana custard and fluffy sponge for a truly delightful dessert experience. However, it is important to note that product availability may vary by location.
FamilyMart remains committed to being a crucial part of its communities under the motto, "With you, Convenience, FamilyMart." The brand strives to build relationships with every customer, resembling a family connecting with each individual while continuously aiming to provide a necessary haven that's more than just a convenience store.
As part of the "Famimal" series that significantly enhances family experiences, this crepe is just one among many offerings designed to enrich daily life with delightful flavors. With over 1000 products in the "Famimal" range, the private brand includes everything from snack items, beverages, and daily essentials to premium products, ensuring there's something special for every family member.
Committed to quality, safety, and sustainability, "Famimal" ensures every product meets high standards of taste and satisfaction. This approach fosters a connection with consumers across genders and generations, creating smiles with every purchase.
The name "Famimal" signifies FamilyMart's commitment to knowing their customers and offering trusted products that families can enjoy together. Each product, like the soon-to-be-released Banana Custard Crepe, is crafted with care to provide those delightful moments that create fond family memories for all.
Tokyo Banana, which has been a staple Tokyo souvenir since its launch in 1991, boasts a delightful blend of gentle sweetness and a fluffy texture. The unique dessert combines numerous elements that cater to sweetness enthusiasts and has continuously evolved through different product launches, including the Tokyo Banana Milk Waffle Cone in 2023 and the Tokyo Banana Pudding in 2024.
This year's product, the "Banana Custard Crepe," takes inspiration directly from the classic Tokyo Banana flavor profile. It features a smooth banana custard and creamy banana whipped filling, all enveloped in a chewy crepe shell that enhances the overall experience. The fluffy sponge adds an extra layer of texture, making you feel as though you are enjoying the original Tokyo Banana, but in a new and exciting form.
In a statement about the new product, representatives from Tokyo Banana expressed their enthusiasm, stating, "We have captured the essence of Tokyo Banana perfectly in this crepe. The gentle flavor of the banana custard pairs beautifully with the moist and fluffy sponge cake. Wrapped in the chewy crepe, it allows you to indulge in the delightful taste that Tokyo Banana fans have come to adore. We envision it not just as a fantastic snack but also as a luxurious treat for yourself."
Product Details ##
- - Product Name: Banana Custard Crepe
- - Price: 249 yen (tax included 268 yen)
- - Release Date: November 11, 2025
- - Available in: Nationwide
The product embodies the spirit of Tokyo Banana, combining a delicate banana custard and fluffy sponge for a truly delightful dessert experience. However, it is important to note that product availability may vary by location.
FamilyMart remains committed to being a crucial part of its communities under the motto, "With you, Convenience, FamilyMart." The brand strives to build relationships with every customer, resembling a family connecting with each individual while continuously aiming to provide a necessary haven that's more than just a convenience store.
As part of the "Famimal" series that significantly enhances family experiences, this crepe is just one among many offerings designed to enrich daily life with delightful flavors. With over 1000 products in the "Famimal" range, the private brand includes everything from snack items, beverages, and daily essentials to premium products, ensuring there's something special for every family member.
Committed to quality, safety, and sustainability, "Famimal" ensures every product meets high standards of taste and satisfaction. This approach fosters a connection with consumers across genders and generations, creating smiles with every purchase.
The name "Famimal" signifies FamilyMart's commitment to knowing their customers and offering trusted products that families can enjoy together. Each product, like the soon-to-be-released Banana Custard Crepe, is crafted with care to provide those delightful moments that create fond family memories for all.
Topics Consumer Products & Retail）
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