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Candy Crush Saga and Pat McGrath Labs Launch a Dazzling Makeup Collection

The world of sweets has collided with high-end beauty in a spectacular partnership between Candy Crush Saga and Pat McGrath Labs. Just in time for the season of glamor, this much-anticipated collection features an array of limited-edition lipsticks, lip glosses, and nail polishes that mirror the vibrant aesthetics of the iconic game. But that's not all—within this delightful collection is a chance for three lucky customers to win a stunning, one-of-a-kind diamond-encrusted ring valued at $10,000.

A Sweet Collaboration

Candy Crush Saga is renowned for its colorful candy-matching gameplay and has solidified its position as one of the most popular mobile games in the world. Similarly, Pat McGrath Labs is synonymous with luxury and artistry in the makeup realm. This partnership combines the energetic and playful elements of Candy Crush with the high-fashion creativity of McGrath’s products. From the playful lips to the charming nails, this collaboration merges beauty with a sense of whimsical fun.

The collection includes Pat McGrath's MatteTrance Lipstick, which boasts a weightless, oil-infused matte formula ensuring powerful pigment delivers all-day wear. Available shades include the best-selling Divine Rose and a fiery Elson. Lip gloss lovers will appreciate the LUST Gloss, featuring balm-like hydration and multidimensional shine, available in Astral Flashdance and Bronze Venus. For perfect nails, the collection also introduces a high-shine polish in two shades: a bold blue-red and a metallic gold.

A Dazzling Mix-Up

The excitement does not end with the launch of this glamorous collection. In an unexpected twist, three bespoke diamond rings, handcrafted by renowned jeweler BASLIQ, were mistakenly misplaced. Originally meant as exclusive gifts for friends and influencers, including the likes of supermodel Alex Consani and popular influencer Tefi Pessoa, these rings now add an intriguing game of chance to the campaign. Each of these rings is designed to be elegantly encircled around the lipsticks, serving both as a piece of fine jewelry and a playful accent.

The diamond pieces are adorned with white diamonds, rubies, sapphires, and 22-karat gold, marking them as truly luxurious treasures that will now be randomly sent to three lucky buyers of the lipstick.

The Excitement Unfolds

Upon discovering the mix-up, Alex and Tefi took to social media to rally their fans in a search for the missing rings. The whole scenario has resulted in a buzz that illustrates the playful and fun nature at the heart of the Candy Crush Saga brand. As Alex jokingly expressed in a viral video, fans have been urged to help track down the dazzling jewelry that has turned this launch into much more than a simple beauty campaign.

Win a Diamond Surprise

For beauty enthusiasts eager to participate, the collection is now available for online purchase at patmcgrath.com and will soon arrive in stores like Sephora and Nordstrom. Each customer buying a MatteTrance Lipstick will have a chance at the $10,000 diamond surprise. Participants are encouraged to check their emails to see if they’ve earned this exquisite addition alongside their new makeup pack. There's an element of thrill with every purchase, blurring the lines between shopping and an adventure of chance.

In the words of Pat McGrath herself, "Beauty should always be an adventure!" This collection encapsulates joy, play, and the spirit of luxury, inviting everyone to indulge in a candy-coated fantasy.

Candy Crush and King

Candy Crush Saga serves as a flagship title for King, a company committed to making the world playful through interactive entertainment. With over 200 million active users each month, King's contributions to the gaming industry are undeniable. Fans can find the beloved game on various platforms, making it accessible to everyone.

About Pat McGrath Labs

Dame Pat McGrath stands out as the epitome of influence in the beauty world. Her artistic visions and impactful designs can be seen across various platforms, from high-fashion runways to chic everyday makeup. With her eponymous brand, she continues to shape trends in makeup artistry, affirming her status in the industry.

The collaboration between Candy Crush Saga and Pat McGrath Labs is more than just a beauty statement; it is a reflection of joy, luxury, and the unexpected surprises that life can bring. Lovers of makeup and gaming alike should keep an eye out for this beautiful collection and the hidden treasure within.