Shell's 2025 Accelerator Program Welcomes 23 Louisiana Businesses to Drive Economic Growth

Shell LiveWire: Empowering Local Entrepreneurs in Louisiana

In an exciting initiative aimed at bolstering the local economy, Shell USA, Inc. has unveiled its 2025 cohort for Shell LiveWire, a prominent enterprise development program designed for aspiring entrepreneurs. In collaboration with the Louisiana Small Business Development Center (LSBDC), Shell has selected 23 businesses across 13 parishes in Louisiana. This program, now in its third year, seeks to equip these local entrepreneurs with the necessary tools to thrive and positively impact their communities.

The selection of the 23 businesses showcases an impressive range of industries. The entrepreneurs involved are engaged in various sectors including 3D printing, consulting, food and beverage, fashion, legal services, marketing, and wellness, among others. The diversity of this cohort reflects the innovative spirit of Louisiana’s business community, highlighting a dynamic economic landscape ready for growth.

Emma Lewis, Shell's EVP of Chemicals, expressed her enthusiasm for this year's cohort:

"Building your own venture demands bravery, particularly when navigating unknown circumstances. This is what truly inspires me about this year's LiveWire entrepreneurs—they engage with their communities, showcasing passion, resilience, and innovation."

Her remarks underscore Shell's commitment to fostering entrepreneurs who are effecting positive changes in their localities.

The program, which is an accelerator of sorts, aims to connect participants with vital support networks, facilitating business expansion across several rural parishes including Ascension, East Baton Rouge, and Lafourche, among others. By fostering a sense of community among participants, the initiative seeks to encourage collaboration and shared learning.

The LSBDC acts as a crucial local partner, offering tailored educational curricula designed to meet the specific needs of this year's cohort. Local experts in marketing, finance, and team management lead the sessions, ensuring that participants receive relevant, high-quality instruction. Heidi Melancon, the Associate LSBDC State Director, noted the program's impact, stating:

"Every business in this cohort reflects a bold vision and deep commitment to their local communities. Through our partnership with Shell LiveWire, we're able to deliver more than education—we're helping shape the future of small business in Louisiana."

The enthusiasm from both Shell and LSBDC exemplifies the potential of collaborative efforts in nurturing local businesses.

Shell LiveWire: A Global Mission

Shell LiveWire is not merely a local initiative; it reflects a global mission to stimulate economies through innovation and entrepreneurship. Founded in Scotland in 1982, the program now operates in 18 countries, helping thousands of individuals worldwide transform their ideas into viable businesses. In 2024 alone, Shell LiveWire trained over 2,700 individuals, resulting in the creation of more than 426 new businesses. This track record demonstrates the program's tangible impact on fostering sustainable economic development.

Among Shell LiveWire’s contributions, it has not only focused on startup launches but also placed emphasis on long-term entrepreneurial success, which includes sustaining jobs and contributing to community wellbeing. This focus resonates with the overarching goal of Shell LiveWire to create lasting, meaningful employment and foster innovation within local economies.

The Future of Entrepreneurship in Louisiana

As the business landscape in Louisiana continues to evolve, initiatives like Shell LiveWire are vital for entrepreneurs navigating the complexities of business development. With access to resources, networks, and training, the selected businesses are now better positioned to innovate and compete within their respective industries.

The future of entrepreneurship appears bright with Shell’s ongoing commitment to empower local business leaders. As these 23 businesses embark on their journeys with the support of Shell LiveWire, they embody the resilience and innovation necessary for driving economic growth within Louisiana. This initiative not only serves to uplift individual enterprises but the broader community, paving the way for a more robust, sustainable economic future in the region.

In conclusion, the Shell LiveWire program signifies more than just a business accelerator; it represents a collaborative effort to harness the entrepreneurial spirit thriving within Louisiana, showcasing what’s possible when dedicated partners work together to create opportunities for growth and prosperity.