Aleph Hospitality to Manage 26 Onomo Hotels Across Africa in Major Strategic Move

Major Management Agreement in African Hospitality Sector

The hospitality landscape in Africa is poised for transformation as the African Hotel Development Group has entered into a major agreement with Aleph Hospitality, appointing them to manage 26 Onomo hotels across 14 countries in Africa. This pivotal decision, effective from September 1, 2025, illustrates a significant strategic shift in the management and operational framework of the brand.

Strategic Move for Growth

The collaboration comes as part of African Hotel Development's strategy to refocus its efforts on brand development and asset management. By choosing Aleph Hospitality, a Dubai-based company, as the operator of its hotel portfolio, this decision signals a commitment to enhancing the brand's footprint and accelerating its expansion plans.

Julien Renaud, CEO of African Hotel Development, remarked, "The direction we are taking with Aleph Hospitality reflects our strategic choice to separate ownership operations from dedicated brand development. Trusting a capable partner with our hotel operations allows us to maintain comprehensive strategic control over the future of the ONOMO brand while creating conditions for faster and premium growth."

This partnership is expected to double Aleph Hospitality’s portfolio, helping the company achieve its goal of managing 50 hotels by the end of 2025. With this ambitious growth, Aleph aims to bolster its position as a leading independent hotel management firm in the Middle East and Africa.

Enhancing Operational Efficiency

Bani Haddad, founder and Managing Director of Aleph Hospitality, expressed enthusiasm about the partnership, stating, "This alliance allows us to expand our operations and improve efficiency across numerous markets. We are honored to be selected as operators of ONOMO Hotels and are committed to providing exceptional value to all stakeholders: guests, owners, teams, and partners."

With the management of hotels across a diverse range of locations, Aleph Hospitality plans to open four new regional offices and launch operations in key markets such as Kenya and Morocco. These efforts aim not just at operational growth but also at enhancing the guest experience in these dynamic African markets.

The Future of African Hospitality

The growth trajectory of the African hospitality sector has appeared promising, with increasing traveler interest in exploring various African destinations. According to industry experts, Africa represents one of the most dynamic and lucrative hotel markets globally, and this strategic partnership highlights efforts to optimize operations and meet the growing demand for quality accommodation.

Aleph's enhanced presence in Africa will not only contribute to its growth strategy but also facilitate the unique management approaches they are known for, broadening their reach into the local communities.

Haddad further asserted the importance of this expansion, saying, "Africa has been at the core of our growth strategy, and we are proud to solidify our presence while extending our unique management approach to reach more communities across the continent."

At a time when the hospitality industry worldwide is evolving rapidly, this strategic collaboration between African Hotel Development Group and Aleph Hospitality is expected to set a new standard in the African hospitality sector and drive significant growth for the ONOMO brand and the region's hotel management capabilities.