#Kao #Yuto Nagatomo #Attack ZERO

Kao Launches New Attack ZERO TV Commercial

Kao Corporation has officially announced the launch of its newest TV commercial for the laundry detergent brand Attack ZERO, set to premiere nationwide in Japan on May 11, 2026. The commercial features popular actors Tori Matsuzaka and Ryo Sugino, alongside professional soccer player Yuto Nagatomo. The ad is titled “# Washing Love Travel with Yuto Nagatomo” and showcases the filming of a soccer training session featuring the all-star cast.

The Concept Behind the New TV Commercial

In the latest installment of the Attack ZERO advertising campaign, a group known as the #Washing Love Society—which includes Matsuzaka and Sugino—interviews various individuals from different professions who regularly use Attack ZERO. The concept focuses on practicality and real-life experiences, allowing viewers to resonate with their stories about laundry challenges and how Attack ZERO has improved their experiences.

This particular edition of the series showcases a dynamic training scenario where Matsuzaka and Sugino visit Nagatomo, who is known for his high stamina and work rate on the pitch. The scenes of training together provide insights into the realities of dealing with sweat and odors of Japan's national team uniforms, highlighted by comical interactions and genuine camaraderie.

A Sneak Peek Into the CM Storyline

The commercial runs for 30 seconds and opens with Matsuzaka and Sugino donning Japan national team jerseys before traveling to Koiwainomiya Memorial JFA Dream Field in Chiba Prefecture, a revered training ground known for hosting Japan’s national soccer team. As they arrive dressed in training attire, they exchange warm greetings with Nagatomo and dive right into the training.

The training consists of various drills, including agility training using cones, passing practices, and shooting drills. Viewers can anticipate engaging dialogues like:

• - Sugino exclaims, “Wow, this is sweat-inducing!”
• - Matsuzaka asks Nagatomo, “Do you find sweating during matches bothersome?” to which Nagatomo humorously replies, “Not really!”

After an energetic session, the trio takes a break on the grass, where Matsuzaka mentions how national team uniforms are laundered with Attack ZERO. Intrigued, Nagatomo learns about the detergent’s superior odor-fighting ability, which provides comedic relief amid an enjoyable training atmosphere.

All three celebrate their successful practice by raising a bottle of Attack ZERO and shouting “Bravo!” in unison, echoing a strong message of keeping odors at bay. The ad closes with a humorous twist as they take in the freshly washed uniforms, exuding freshness and vitality.

Behind the Scenes of the Shoot

Filming at the Iconic JFA Dream Field

The commercial was filmed at Koiwainomiya Memorial JFA Dream Field, which serves as a key training facility for Japan's national soccer team. The crew orchestrated sequences that highlighted rigorous soccer training routines with necessary preparations, leading to an efficient shoot capturing the active atmosphere of soccer.

Unexpected Talent Revealed

During the initial gathering, a lively exchange ensued between the three. Using their short breaks, they engaged in light-hearted banter about soccer. Notably, the friendly competitions, such as dribbling between cones, revealed an unexpected jump shot talent from Nagatomo, astonishing both Matsuzaka and Sugino.

Coaching with Motivation

Nagatomo's role as a coach shone through during the training scenes as he encouraged Matsuzaka and Sugino, maintaining an invigorating atmosphere. His approach—balancing physical exercises with motivational dialogue—allowed beginners to discover the fun in soccer, leading to memorable experiences that highlighted teamwork.

Adversity Turns into Fun

The camaraderie culminated in playful matches, ranging from dribbling duels to receiving shots on goal, allowing both Matsuzaka and Sugino to face the challenges with humor and excitement. The supportive dialogue among them fostered an enriching environment, making the training even more enjoyable.

The “Bravo” Call that Resounded

In a memorable scene, the trio raises their Attack ZERO bottle, joyfully calling out “Bravo!” After a brief interruption from a nearby helicopter, Nagatomo suggested they overpower the noise with their voices, leading to a triumphant shout that echoed through the field.

Cast Reflections Post-Shoot

In post-shoot interviews, all three expressed their views on the experience:

• - Matsuzaka shared, “Having Yuto coach us was incredibly fun; it brought joy amidst the challenges.”
• - Sugino, who played goalkeeper, humorously revealed his trepidation while trying to stop Nagatomo’s shots, admitting, “I found all the balls scary!”
• - Nagatomo praised his companions' natural talent and competitiveness, stating,