#USA #Aspen, Colorado #Snowboarding #Burton #Jake Burton

Burton's 'From Burton to the World' Collection Unveiled in Aspen & Laax

Burton Snowboards recently revealed their latest limited edition collection titled From Burton to the World. This new range encompasses a selection of snowboards, clothing, and accessories, all prominently featuring inspirational quotes from the influential snowboarding pioneer, Jake Burton Carpenter, who passed away in 2019. The collection was first showcased at two of the most prestigious locations in snowboarding, Aspen, Colorado, and Laax, Switzerland, during competitions that highlight the sport's elite athletes.

Celebrating Community and Heritage

According to Donna Carpenter, the owner and chair of the board at Burton, the essence of the brand lies in its ability to bring people together through snowboarding. "Jake built Burton on a simple belief that snowboarding brings people together," she emphasized. This sentiment has been the cornerstone of the brand's culture, reflecting a commitment not only to the sport but also to the community that surrounds it. The new collection is a tribute to this legacy, embodying the spirit of camaraderie and shared passion among snowboarders worldwide.

The collection features six unique snowboards, each designed in vibrant colors and adorned with powerful quotes that Jake used to inspire both athletes and fans. These phrases are not just nostalgic reminders; they express the core values of fun, energy, and belief in snowboarding. Riders from across the globe played an integral role in curating these quotes, ensuring that each board resonated with their personal experiences and day-to-day lives on the snow.

Featured Quotes and Riders

Here are the highlights from the collection:

• - "HAVE AS MUCH FUN AS POSSIBLE" – Featured riders: Oliver Martin (USA), Gaon Choi (Korea), Hiroto Ogiwara (Japan), and others.
• - "RIDING IS WHERE THE ENERGY COMES FROM - IT'S ALSO WHERE IT GOES" – Featured riders: Anna Gasser (Austria) and Ayumu Hirano (Japan).
• - "HERE AT BURTON WE TAKE OUR FUN SERIOUSLY" – Featured riders: Brock Crouch (USA) and Jiayu Liu (China).
• - "THE BEST THING ABOUT SNOWBOARDING - IT'S NOT HOW YOU LOOK BUT HOW YOU FEEL" – Featured rider: Shuichiro Shigeno (Japan).
• - "BELIEVE IN SNOWBOARDING" – Featured rider: Kaishu Hirano (Japan).
• - "QUESTION IS SNOWBOARDING A FAD? ANSWER GET SERIOUS" – Featured riders: Cam Melville Ives (New Zealand) and Mark McMorris (Canada).

These statements reflect the hopes and aspirations of the broader snowboarding community, infusing each board with deeper meaning and purpose.

Global Availability and Celebration

The From Burton to the World collection will begin global sales on February 3rd, available through Burton's official website and select flagship stores. Burton fans and snowboard enthusiasts will have the chance to own a piece of snowboarding heritage, as the collection is being offered in limited quantities. This collection is not only a fashionable addition for snowboard aficionados but also a cherished token of the sport's community-centric spirit.

Burton continues to support and celebrate the global community of snowboarders, providing inspiration for both current athletes and future generations. The From Burton to the World collection stands as a testament to Jake Burton Carpenter's vision and the enduring legacy that his work established within the sport. Snowboarding may often be perceived as an individualistic endeavor, yet it is ultimately a collective journey of passion, adventure, and connection.

With this new collection, Burton not only honors its founder but also helps cultivate the sense of community that is integral to the heart of snowboarding—a heartfelt tribute from the mountains to the world.