#Japan #Tokyo #TBC #E-S Holdings #Enyo Channel

TikTok Live Commerce: TBC and Enyo Channel Collaboration

On July 17, 2026, the Enyo Channel, operated by E-S Holdings, hosted a special TikTok live commerce event in collaboration with the well-known aesthetic brand TBC. This partnership showcased TBC's popular skincare products, particularly the Deep Clear Wash and Clear Treatment Cleansing sets, engaging viewers with real-time product demonstrations and dynamic interaction.

Morning and Night Skincare Routine

During the live stream, TBC's facial method inspired product development was expertly highlighted. The presenters illustrated the unique application technique of the Deep Clear Wash, promoting its 15-second facial mask method before lathering. This interactive demonstration allowed viewers to experience the product's texture and visualize the results, making the live session particularly immersive.

Tailored Skincare Recommendations

The hosts recommended time-saving usage for the morning and a deep-cleaning experience for night, thus tailoring the products to various lifestyle needs. The suggestions were designed to combat everyday skin issues such as nose blackheads, pore clogging, dullness from old skin cells, and dryness. This relatable content stimulated a lively discussion in the comment section, attracting various questions and feedback from the audience.

Unique Features of the Deep Clear Wash

TBC's Deep Clear Wash stands out with three distinct features:
1. Balanced Cleansing and Moisturizing Agents: Enriched with mineral clay (Kaolin, Talc, Calamine) and volcanic rock, these components gently attract and remove impurities while also providing moisture for a smooth skin finish.
2. Luxurious Aroma: This product features a moisturizer cream texture that is pleasant to apply, alongside a captivating aroma derived from essential oils, enhancing the overall skincare experience.
3. Skin-Friendly Formula: The six-free formulation excludes parabens, alcohol, synthetic fragrances, tar-based colors, mineral oils, and silicones, prioritizing user friendliness and skin care.

About Enyo Channel

Enyo Channel ranks among the top live commerce channels in Japan, boasting impressive sales records. Associated with the professional live commerce production company S-LIVE JAPAN, it excels in planning, directing, and sales funnel design. Enyo Channel has continuously secured the number one spot on the TikTok Shop Star Ranking for nine consecutive months, demonstrating substantial sales power and influence across various product categories, ranging from beauty to food.

Besides collaborating with TBC, Enyo Channel also champions place regeneration projects engaging with local governments and businesses nationwide. Notably, their live stream showcasing Korean manufacturers achieved over 100 million yen in sales within three days.

About S-LIVE JAPAN

As a specialized live commerce production agency, S-LIVE JAPAN supports a diverse array of talent on TikTok and operates multiple live commerce channels, including Enyo Channel. Their services cover client support from planning to post-analysis, establishing a seamless process to maximize brand revenue.

S-LIVE JAPAN has secured two official TikTok partner recognitions:

• - Creator Agency Partner (CAP): Facilitating effective promotions and collaborations on TikTok.
• - TikTok Shop Partner (TSP): Offering comprehensive support for store operations, video production, and live stream management.

Enyo Channel, renowned for its high sales performance based on data-driven distribution and partnership strategies, continues to innovate in the live commerce space.

Company Overview

Company Name: E-S Holdings Inc.
Location: 4F MEGURO VILLA GARDEN, 3-5-11 Kamioozaka, Shinagawa, Tokyo
CEO: Enyo Yeyasu
Established: May 14, 2012
Capital: 50 million yen
Business Areas: Live commerce, brand management, apparel, and AI systems
Website: E-S Holdings

For interview inquiries and access to live commerce events, media representatives are encouraged to reach out to our public relations team.